Assessment of Perception of Usage of Mobile Social Media on Online Business Model through Technological Acceptance Model (TAM) and Structural Equation Modeling (SEM)

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dc.contributor.authorTangri, Kiran
dc.contributor.authorJoghee, Shanmugan
dc.contributor.authorKalra, Deepak
dc.contributor.authorShameem, Beenish
dc.contributor.authorAgarwal, Ruchi
dc.date.accessioned2023-10-16T05:42:40Z
dc.date.available2023-10-16T05:42:40Z
dc.date.copyright© 2023
dc.date.issued2023
dc.identifier.citationTangri, K., Joghee, S., Kalra, D., Shameem, B., & Agarwal, R. (2023, March). Assessment of Perception of Usage of Mobile Social Media on Online Business Model through Technological Acceptance Model (TAM) and Structural Equation Modeling (SEM). In 2023 International Conference on Business Analytics for Technology and Security (ICBATS) (pp. 1-6). IEEE. https://doi.org/10.1109/ICBATS57792.2023.10111279
dc.identifier.isbn979-835033564-4
dc.identifier.urihttps://doi.org/10.1109/ICBATS57792.2023.10111279
dc.identifier.urihttps://hdl.handle.net/20.500.12519/919
dc.language.isoen
dc.publisherInstitute of Electrical and Electronics Engineers Inc.
dc.relation.ispartofseries2023 International Conference on Business Analytics for Technology and Security (ICBATS)
dc.rights.holder© 2023 IEEE.
dc.subjectmobile social media
dc.subjectonline business model
dc.subjecttechnological acceptance model (TAM)
dc.titleAssessment of Perception of Usage of Mobile Social Media on Online Business Model through Technological Acceptance Model (TAM) and Structural Equation Modeling (SEM)
dc.typeConference Paper

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