Assessment of Perception of Usage of Mobile Social Media on Online Business Model through Technological Acceptance Model (TAM) and Structural Equation Modeling (SEM)
Date
2023
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Volume Title
Publisher
Institute of Electrical and Electronics Engineers Inc.
Abstract
Description
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Conference Paper
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Keywords
mobile social media, online business model, technological acceptance model (TAM)
Citation
Tangri, K., Joghee, S., Kalra, D., Shameem, B., & Agarwal, R. (2023, March). Assessment of Perception of Usage of Mobile Social Media on Online Business Model through Technological Acceptance Model (TAM) and Structural Equation Modeling (SEM). In 2023 International Conference on Business Analytics for Technology and Security (ICBATS) (pp. 1-6). IEEE. https://doi.org/10.1109/ICBATS57792.2023.10111279