Creative Industries and Entrepreneurship
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Item Brand expertise, impulsiveness and materialism aggravate unhealthy food products buying among young adults despite pricing and sin tax interventions(Cogent OA, 2024) Thayyib P.V.; Anwar, Imran; M. M, Sulphey; Yasin, Naveed; Thabit Yahya, AliBuilding upon the stimulus-organism-response (S-O-R) and the hedonic motivation theories, this study aims to assess the effects of consumer awareness variables viz. unhealthy product knowledge (PK), brand expertise (BE), perceived price and tax policy interventions (PTP), and personality traits variables vz. materialism (MT) and buying impulsiveness (BI) on consumers’ purchase intention toward unhealthy products. The study used a between-subjects experimental design to form control (n = 341) and experiment (n = 355) groups before treating the experiment group with health warnings and persuasive audio-visual commercials. After stimuli creation, both groups were asked to fill a questionnaire. We employed CB-SEM in AMOS v.24.0 to assess the model’s global fit indices, reliability and validity, hypotheses testing. The results affirm that the model meet the criteria of global fit indices and meet the assumptions of reliability (unidimensionality of the scales) and validity (convergence and divergence). Further, the results of hypotheses testing show that BE, MT, and BI increase purchase intention, demonstrating that hedonic motivations prevalent in youngsters override health warnings. Surprisingly, PTP and PK do not appear to influence purchasing intent, reinforcing impulsive buying and materialistic personality traits of respondents. The findings imply that companies counterbalance statutory health warnings with attractive advertising. Because PTP and PK have little effect on purchase intentions, the government can maximize revenue by taxing unhealthy products, thereby protecting public health. The findings provide valuable insights into consumer behavior for marketing academics, retailers, consumer marketing companies, and indirect tax policymakers. © 2024 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.Item Simulation-based learning in business and entrepreneurship in higher education: A review of the games available(Springer International Publishing, 2022-03-17) Yasin, Naveed; Gilani, Sayed Abdul Majid; Contu, Davide; Fayaz, Mohammad JabarItem Three waves of immigrant entrepreneurship: a cross-national comparative study(Springer, 2023-03) Yasin, Naveed; Hafeez, KhalidItem Establishing a nexus for effective university-industry collaborations in the MENA region: A multi-country comparative study(SAGE Publications Ltd, 2023-12) Yasin, Naveed; Gilani, Sayed Abdul Majid; Nair, Gayatri; Abaido, Ghada M.; Askri, SoumayaThis paper explores the nexus between University-Industry Collaborations (UIC) in the Middle East and North Africa (MENA) region informed by a multiple-country-case study design. This study aims to explore the motives, opportunities and challenges, and propose effective practices in the MENA region context. Based on qualitative data retrieved through a series of 72 semi-structured interviews with university stakeholders (i.e., faculty, directors of corporate training, administrative staff, gatekeepers, company representatives and liaisons) conducted from March 2021 to September 2022. The sample was determined by a criterion sampling approach that enabled the development of cases from five countries in the MENA region (United Arab Emirates, Egypt, Algeria, Tunisia, and Morocco) with each country sample comprising five university cases on average. This study was designed on a Multiple Case Study Research Design Approach (Yin, 2013) and this was supplemented by Template Analysis (a form of thematic analysis), and to incorporate the cross-national comparative dimension, Yasin and Hafeez (2022) approaches were adopted. The findings illustrate a wide range of motives, challenges, opportunities, and effective factors that are linked to varying objectives such as (1) the vision and ownership structures, (2) the stakeholder connections of universities (3) the brand reputation of the university provider (4) the perception and ranking of universities as well as (5) approaches undertaken by the University representative to negotiate the expectations of live projects. As a result, a contextualized framework is proposed in this study as the “five [essential] keys” for successful collaborations for the nexus between university and industry collaborations. The originality of this study is inherent in the qualitative cases and contextualized influences in non-westernized countries that are empirically under-explored, as well as the five keys framework that is useful from a theoretical and practical standpoint for academics, policymakers, and university leadership. © The Author(s) 2023.Item 1BThe Application of Strategic Foresight in Women's Entrepreneurship Development(Institute of Economic Sciences, 2023) Salamzadeh, Aidin; Rezaei, Haniye; Hadizadeh, Morteza; Yasin, Naveed; Ansari, GolnoushStrategic vision guides governments and societies to overcome gender biases to extol entrepreneurship and achieve targeted business performance. In order to change women's entrepreneurship in societies, strategic foresight is one of the most important resources to be utilized. Strategic foresight offers relevant solutions to these changes for achieving socio-economic benefits and creating sustainable value. Although several studies have been conducted on women's entrepreneurship, identification of its influential factors, and their effect, none has yet studied how strategic foresight can play a role in developing women's entrepreneurship in different countries. Therefore, this study aims to explore the relationship between strategic foresight and female entrepreneurship. The purpose of this study is to examine the link between women's entrepreneurship and strategic foresight capabilities by reviewing relevant literature and background theories. The dimensions of the framework were verified quantitatively using a Delphi research process, SPSS software, and analysis of the gathered questionnaires. The results show that strategic foresight significantly affects women's entrepreneurship through business sustainability. © 2023, Institute of Economic Sciences. All rights reserved.Item Assessing the viability of a grid-connected PV power plant in Mubi, Adamawa State, Nigeria(Frontiers Media SA, 2023) Luqman, Raji; Kehinde Issa, Abdul-Jeleel; Owolabi, Abdulhameed Babatunde; Yakub, Abdulfatai Olatunji; Same, Noel Ngando; Yahaya, Abdullahi; Yasin, Naveed; Kavgic, Miroslava; Suh, Dongjun; Huh, Jeung-SooThis paper is based on a techno-economic analysis and the environmental impact of a proposed 1 MW solar photovoltaic (PV) power plant at the main campus of the Federal Polytechnic Mubi (FPM) in north-eastern Nigeria. A photovoltaic power plant converts solar radiation into electricity that can be used as a source of electrical power to meet the daily energy requirements of homes, equipment, and all tertiary institutions. RETScreen Expert software was used to evaluate the techno-economic and environmental sustainability of installing a grid-connected PV power plant. The research results revealed that with an annual solar radiation of 5.74 kWh/m2/day, the maximum annual energy production was estimated to be 1,550.98 MWh. It was discovered that the maximum energy production in March was 146.89 MWh. The project’s profitability and economic sustainability were determined with a good internal rate of return (IRR) of 11.9% and a positive net present value (NPV) of $681,164. The proposed PV power plant has a simple payback period of 11.4 years. The maximum greenhouse gas (GHG) emission reduction is 670.9 tCO2, equivalent to 61.7 ha of forest-absorbing carbon emissions. Copyright © 2023 Luqman, Kehinde Issa, Owolabi, Yakub, Same, Yahaya, Yasin, Kavgic, Suh and Huh.Item Role of entrepreneurship education, passion and motivation in augmenting Omani students’ entrepreneurial intention: A stimulus-organism-response approach(Elsevier Ltd, 2023-11) Anwar, Imran; Ahmad, Alam; Saleem, Imran; Yasin, NaveedItem Exploring the Enterprise Landscape for Business Incubators in the UAE(Springer International Publishing, 2022-01-01) Yasin, Naveed; Khansari, ZeinabItem Assessing the Current State of University-based Business Incubators (UBIS) in Canada and the UAE(Academic Conferences and Publishing International Limited, 2022) Yasin, Naveed; Gilani, Sayed Abdul MajidItem Technology and entrepreneurship education: Adopting creative digital approaches to learning and teaching(Springer International Publishing, 2022-03-17) Hyams-Ssekasi, Denis; Yasin, NaveedItem The future of enterprise and entrepreneurship education in relation to technology(Springer International Publishing, 2022-03-17) Hyams-Ssekasi, Denis; Yasin, NaveedThis concluding chapter focuses on the future of teaching and learning in enterprise and entrepreneurship education in relation to the adoption of technology. Based on the previous chapters in this dedicated text, it is evident that the adoption of technology will play an important role in the development of teaching and learning pedagogies in this discipline. Building on the key learning outcomes and points that have been discussed, a consensus centring on six points on enterprise and entrepreneurship education have been presented. This ranges from the importance of entrepreneurship education in the development of economic prosperity, enhancing individual learner's knowledge of enterprise and business start-up, cultivating unique skills for creative thought, recognizing and acting upon commercial opportunities, and developing learner's confidence to deal with uncertain futures. The evidence suggests that there will be a significant shift towards gamification and simulations, embedding digital technology for quiz activities, reflective practices, measuring the effectiveness of learning programmes, collaborative and interdisciplinary approaches, and the pertinence of knowledge co-creation. This chapter emphasizes the importance of pedagogy that is underpinned by technology adoption, creative approaches to teaching and learning, student-centred learning, flipped classroom approaches, engagement with entrepreneurs, and the focus on tangible outcomes of enterprise and entrepreneurship education provisions. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2022. All rights reserved.Item Portugal: Pathways of Sport for People with Disabilities(Springer International Publishing, 2023-01-01) Mataruna-Dos-Santos, Leonardo Jose; Vitorino, Anabela; Pimenta, Nuno M.Although Portugal has come a long way in the promotion and organization of disability sports, still a lot is to be done. Portuguese legal framework is rather progressive and supportive of inclusion (e.g. Portugal was one of the first countries in the world to include the International Classification of Functioning, Disability and Health (ICF) in national law and to structurally move away from the medical model for framing and addressing people with disabilities). This had a major impact at many levels, but the process of changing the society, and particularly the sport system, has been quite slow, though continuous, and without meaningful backs and forwards. This means Portugal seems to be on a good track towards inclusion but needs to keep giving meaningful steps. The scarcity of resources systematically allocated is not a big help, but this has also been changing (e.g. Paralympic athletes have now equivalent individual financial support as Olympic athletes), Still there is a lot to do particularly on grassroots disability sport, sport clubs, and seemingly on the promotion of adapted physical activity, beyond formal and competitive sport alone. This chapter describes how disability sports is organized in Portugal, within the context of the whole sport system and policy framework. Also, participation numbers are presented, together with identified barriers and facilitators to disability sport. Hopefully this chapter provides a good support to help identify and stimulate further efforts towards an unnoticed and natural inclusion of disability sports in the scope of the sport system and the overall society. © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2023.Item Digital Communication in Sport Sector: A Brief Analysis of the Pandemic Crisis Period(Canadian Center of Science and Education, 2023) Milla, Asli Cazorla; Machado, Monica; Mataruna-Dos-Santos, Leonardo JoseThe COVID-19 pandemic changed the general behaviour of the society regarding leisure and entrainment in social media. The pandemic had huge impact in the world of marketing and communications. Starting from the social distance to the lockdown period, the society converted their actions to access and consume content from the different social media channels. Some marketing practitioners argue that making money is critical right now whereas others strongly believe the opposite. The strength of digital and social media communication in times of crisis has been proven in the past and it has been proven during this pandemic as well. During this pandemic we have witnessed similar communication practices that are adapted by the global companies. It became evident that brands must make tough choices affecting customers and develop the right message through right channel while ensuring the honesty and trust in their campaigns. With the uncertainty of next quarter or even next months, brands have had to adjust their marketing budget drastically. Whatever they have planned in the beginning of 2020 was no longer applicable and it leads to quick and sweet adoption of new realities in their communication strategies. Being transparent, supporting local communities and overall focusing on brand awareness rather than product push have been the common practices amongst brands. In addition to successful communication practices, we have also witnessed common pitfalls such as brands communicating the same message without giving any solutions to their customers when it comes to products or services adoption. This research aim to analyze the digital communication strategies adopted in crisis during pandemic period. Copyright for this article is retained by the author(s), with first publication rights granted to the journal.Item Savior or Distraction for Survival: Examining the Applicability of Machine Learning for Rural Family Farms in the United Arab Emirates(MDPI, 2023-02) Gilani, Sayed Abdul Majid; Copiaco, Abigail; Gernal, Liza; Yasin, Naveed; Nair, Gayatri; Anwar, ImranMachine learning (ML) has seen a substantial increase in its role in improving operations for staff and customers in different industries. However, there appears to be a somewhat limited adoption of ML by farm businesses, highlighted by a review of the literature investigating innovative behaviors by rural businesses. A review of the literature identified a dearth of studies investigating ML adoption by farm businesses in rural regions of the United Arab Emirates (UAE), especially in the context of family-owned farms. Therefore, this paper aims to investigate the drivers and barriers to ML adoption by family/non-family-owned farms in rural UAE. The key research questions are (1) what are the drivers and barriers for rural UAE farms adopting ML? As well as (2) is there a difference in the drivers and barriers between family and non-family-owned farms? Twenty semi-structured interviews were conducted with farm businesses across several rural regions in the UAE. Then, through a Template Analysis (TA), drivers and barriers for rural UAE-based farm owners adopting ML were identified. Interview findings highlighted that farms could benefit from adopting ML in daily operations to save costs and improve efficiency. However, 16 of 20 farms were unaware of the benefits related to ML due to access issues (highlighted by 12 farms) in incorporating ML operations, where they felt that incorporating ML into their operations was costly (identified by 8 farms). It was also identified that non-family-owned farms were more likely to take up ML, which was attributed to local culture influencing family farms (11 farms identified culture as a barrier). This study makes a theoretical contribution by proposing the Machine Learning Adoption Framework (MLAF). In terms of practical implications, this study proposes an ML program specifically targeting the needs of farm owners in rural UAE. Policy-based implications are addressed by the findings aligning with the United Nations’ Sustainability Development Goals 9 (Industry, Innovation, and Infrastructure) and 11 (Sustainable Cities and Communities). © 2023 by the authors.