"A ceremony for television”: the Tokyo 2020 media ritual
The Centre for Comparative Politics and Media Research
The Olympic Games opening ceremonies are cultural performances that can be understood as a ritual and a spectacle. This performance is characterized by articulating universal messages and values with local cultural meanings. As a ritual, it marks the beginning of a global event and transmits through its symbols (athletes, flag, anthem, oaths and pyre) a set of values of universal aspiration. As a spectacle, it celebrates the culture of the country that organizes the Games. These ceremonies are means of cultural communication and a media spectacle at same time.
This book chapter is not available at CUD collection. The version of scholarly record of this book chapter is published in Olympic and Paralympic Analysis 2020: Mega events, media, and the politics of sport (2021), available online at: https://olympicanalysis.org/section-5/a-ceremony-for-television-the-tokyo-2020-media-ritual/
Guimarães-Mataruna, A.F., Lopes de Souza, A.L., Petersen-Wagner, R., dos Santos, D.S., Mataruna-Dos-Santos, L.J. & da Silva, O.G.T. (2021). "A ceremony for television”: the Tokyo 2020 media ritual. In D. Jackson, A. Bernstein, M. Butterworth, Y. Cho, D.S. Coombs, M. Devlin & C. Onwumechili (Eds.), Olympic and Paralympic Analysis 2020: Mega events, media, and the politics of sport (pp. 55). The Centre for Comparative Politics and Media Research. https://olympicanalysis.org/section-5/a-ceremony-for-television-the-tokyo-2020-media-ritual/