"A ceremony for television”: the Tokyo 2020 media ritual

dc.contributor.author Guimarães-Mataruna, Andressa Fontes
dc.contributor.author de Souza, Adriano Lopes
dc.contributor.author Petersen-Wagner, Renan
dc.contributor.author dos Santos, Doiara Silva
dc.contributor.author Mataruna-Dos-Santos, Leonardo Jose
dc.contributor.author da Silva, Otávio Guimarães Tavares
dc.date.accessioned 2021-11-04T08:16:41Z
dc.date.available 2021-11-04T08:16:41Z
dc.date.issued 2021
dc.description This book chapter is not available at CUD collection. The version of scholarly record of this book chapter is published in Olympic and Paralympic Analysis 2020: Mega events, media, and the politics of sport (2021), available online at: https://olympicanalysis.org/section-5/a-ceremony-for-television-the-tokyo-2020-media-ritual/ en_US
dc.description.abstract The Olympic Games opening ceremonies are cultural performances that can be understood as a ritual and a spectacle. This performance is characterized by articulating universal messages and values with local cultural meanings. As a ritual, it marks the beginning of a global event and transmits through its symbols (athletes, flag, anthem, oaths and pyre) a set of values of universal aspiration. As a spectacle, it celebrates the culture of the country that organizes the Games. These ceremonies are means of cultural communication and a media spectacle at same time. en_US
dc.identifier.citation Guimarães-Mataruna, A.F., Lopes de Souza, A.L., Petersen-Wagner, R., dos Santos, D.S., Mataruna-Dos-Santos, L.J. & da Silva, O.G.T. (2021). "A ceremony for television”: the Tokyo 2020 media ritual. In D. Jackson, A. Bernstein, M. Butterworth, Y. Cho, D.S. Coombs, M. Devlin & C. Onwumechili (Eds.), Olympic and Paralympic Analysis 2020: Mega events, media, and the politics of sport (pp. 55). The Centre for Comparative Politics and Media Research. https://olympicanalysis.org/section-5/a-ceremony-for-television-the-tokyo-2020-media-ritual/ en_US
dc.identifier.isbn 978-1-910042-33-5
dc.identifier.uri https://olympicanalysis.org/section-5/a-ceremony-for-television-the-tokyo-2020-media-ritual/
dc.identifier.uri http://hdl.handle.net/20.500.12519/462
dc.language.iso en en_US
dc.publisher The Centre for Comparative Politics and Media Research en_US
dc.relation Authors Affiliations : Andressa Fontes Guimarães-Mataruna, Ph.D. Candidate in Journalism at University of Beira do Interior ; Dr Adriano Lopes de Souza, Lecturer at the Physical Education Department, Federal University of Tocantins, Brazil ; Dr Renan Petersen-Wagner, Senior Lecturer in Sport Business and Marketing at the Carnegie School of Sport and Researcher in the Centre for Social Justice in Sport and Society at Leeds Beckett University ; Dr Doiara Silva dos Santos Currently serving as a Lecturer at the Physical Education Department, Federal University of Viçosa, Brazil ; Dr Leonardo José Mataruna-Dos-Santos Associate Professor in the Department of Sport Management at the Faculty of Management, Canadian University of Dubai ; Prof Otávio Guimarães Tavares da Silva Professor, the Federal University of Espírito Santo, Brazil.
dc.relation.ispartofseries Olympic and Paralympic Analysis 2020: Mega events, media, and the politics of sport;
dc.rights Permission to reuse abstract has been secured from The Centre for Comparative Politics and Media c/o Dr. Daniel Jackson
dc.title "A ceremony for television”: the Tokyo 2020 media ritual en_US
dc.type Book chapter en_US
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