Implementing a Mass Customization Business Model in the Health Industry

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dc.contributor.authorPoulin, Marc
dc.date.accessioned2022-04-21T13:17:59Z
dc.date.available2022-04-21T13:17:59Z
dc.date.copyright© 2017
dc.date.issued2017
dc.descriptionThis conference paper is not available at CUD collection. The version of scholarly record of this paper is published in Leadership, Innovation and Entrepreneurship as Driving Forces of the Global Economy. Springer Proceedings in Business and Economics (2017), available online at: https://doi.org/10.1007/978-3-319-43434-6_11en_US
dc.description.abstractThe healthcare industry is undergoing many challenges due to rising costs, lower governmental support, and ineffectiveness of many treatments. One popular approach to address these issues is the P4 vision where prevention and patient participation is paramount. To implement these newer approaches, there are business process challenges in order to control costs and offer the new personalized approach. The mass customization business model has been successful in offering various levels of personalization with costs and delivery delays similar to mass production. Although it has been researched and implemented for the manufacturing industry, research has shown potential in the service industry. This article presents a business model founded on mass customization to address certain challenges in the health industry. The article discusses the issues and presents an approach to remedy the problems. The business model is demonstrated through an actual global health company head quartered in Dubai. © 2017, Springer International Publishing Switzerland.en_US
dc.identifier.citationPoulin, M. (2017). Implementing a mass customization business model in the health industry. In R. Benlamri & M. Sparer (Eds.) Leadership, Innovation and Entrepreneurship as Driving Forces of the Global Economy. Springer Proceedings in Business and Economics (pp. 131-139). Springer, Cham. https://doi.org/10.1007/978-3-319-43434-6_11en_US
dc.identifier.isbn978-331943433-9
dc.identifier.issn21987246
dc.identifier.urihttps://doi.org/10.1007/978-3-319-43434-6_11
dc.identifier.urihttp://hdl.handle.net/20.500.12519/542
dc.language.isoenen_US
dc.publisherSpringer Science and Business Media B.V.en_US
dc.relationAuthors Affiliations : Poulin, M., Canadian University Dubai, Dubai, United Arab Emirates
dc.relation.ispartofseriesLeadership, Innovation and Entrepreneurship as Driving Forces of the Global Economy. Springer Proceedings in Business and Economics;
dc.rightsLicense to reuse the abstract has been secured from Springer Nature and Copyright Clearance Center.
dc.rights.holderCopyright : © 2017, Springer International Publishing Switzerland.
dc.rights.licenseLicense Number: 5292360215637 License date: Apr 19, 2022
dc.rights.urihttps://s100.copyright.com/CustomerAdmin/PLF.jsp?ref=1cc4b3c6-f69e-474b-be80-cebaa6a99f81
dc.subjectB2Cen_US
dc.subjectBusiness modelen_US
dc.subjectHealthcare industryen_US
dc.subjectITen_US
dc.subjectMass customizationen_US
dc.titleImplementing a Mass Customization Business Model in the Health Industryen_US
dc.typeConference Paperen_US
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