Implementing a Mass Customization Business Model in the Health Industry

dc.contributor.author Poulin, Marc
dc.date.accessioned 2022-04-21T13:17:59Z
dc.date.available 2022-04-21T13:17:59Z
dc.date.copyright © 2017
dc.date.issued 2017
dc.description This conference paper is not available at CUD collection. The version of scholarly record of this paper is published in Leadership, Innovation and Entrepreneurship as Driving Forces of the Global Economy. Springer Proceedings in Business and Economics (2017), available online at: https://doi.org/10.1007/978-3-319-43434-6_11 en_US
dc.description.abstract The healthcare industry is undergoing many challenges due to rising costs, lower governmental support, and ineffectiveness of many treatments. One popular approach to address these issues is the P4 vision where prevention and patient participation is paramount. To implement these newer approaches, there are business process challenges in order to control costs and offer the new personalized approach. The mass customization business model has been successful in offering various levels of personalization with costs and delivery delays similar to mass production. Although it has been researched and implemented for the manufacturing industry, research has shown potential in the service industry. This article presents a business model founded on mass customization to address certain challenges in the health industry. The article discusses the issues and presents an approach to remedy the problems. The business model is demonstrated through an actual global health company head quartered in Dubai. © 2017, Springer International Publishing Switzerland. en_US
dc.identifier.citation Poulin, M. (2017). Implementing a mass customization business model in the health industry. In R. Benlamri & M. Sparer (Eds.) Leadership, Innovation and Entrepreneurship as Driving Forces of the Global Economy. Springer Proceedings in Business and Economics (pp. 131-139). Springer, Cham. https://doi.org/10.1007/978-3-319-43434-6_11 en_US
dc.identifier.isbn 978-331943433-9
dc.identifier.issn 21987246
dc.identifier.uri https://doi.org/10.1007/978-3-319-43434-6_11
dc.identifier.uri http://hdl.handle.net/20.500.12519/542
dc.language.iso en en_US
dc.publisher Springer Science and Business Media B.V. en_US
dc.relation Authors Affiliations : Poulin, M., Canadian University Dubai, Dubai, United Arab Emirates
dc.relation.ispartofseries Leadership, Innovation and Entrepreneurship as Driving Forces of the Global Economy. Springer Proceedings in Business and Economics;
dc.rights License to reuse the abstract has been secured from Springer Nature and Copyright Clearance Center.
dc.rights.holder Copyright : © 2017, Springer International Publishing Switzerland.
dc.rights.license License Number: 5292360215637 License date: Apr 19, 2022
dc.rights.uri https://s100.copyright.com/CustomerAdmin/PLF.jsp?ref=1cc4b3c6-f69e-474b-be80-cebaa6a99f81
dc.subject B2C en_US
dc.subject Business model en_US
dc.subject Healthcare industry en_US
dc.subject IT en_US
dc.subject Mass customization en_US
dc.title Implementing a Mass Customization Business Model in the Health Industry en_US
dc.type Conference Paper en_US
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