Testing for saliency-led choice behavior in discrete choice modeling: An application in the context of preferences towards nuclear energy in Italy

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dc.contributor.authorContu, Davide
dc.contributor.authorStrazzera, Elisabetta
dc.date.accessioned2022-12-21T08:31:48Z
dc.date.available2022-12-21T08:31:48Z
dc.date.copyright© 2022
dc.date.issued2022-09
dc.description.abstractThis work proposes a discrete choice model that jointly accounts for heterogeneity in preferences and in decision making procedures adopted by respondents, as well as for non-linearities in the utility function, allowing for the potential effect of salient attributes in choice experiments. We present an innovative application in the context of preferences towards nuclear energy, with data obtained from a nationwide online survey conducted in Italy. Results show that most of the variation in the choice data is indeed due to heterogeneity in the decision process, where the saliency heuristic plays an important role. Furthermore, the proposed model provides more conservative monetary valuations as opposed to standard models, potentially leading to substantial differences in cost-benefit analysis. Implications for choice modeling practitioners are discussed, emphasizing the need to account for saliency effects when modeling the choice data. © 2022 Elsevier Ltd
dc.description.sponsorshipEconomic and Social Research Council (ESRC) 1350515
dc.identifier.citationContu, D., & Strazzera, E. (2022). Testing for saliency-led choice behavior in discrete choice modeling: An application in the context of preferences towards nuclear energy in italy. Journal of Choice Modelling, 44 doi:10.1016/j.jocm.2022.100370
dc.identifier.issn17555345
dc.identifier.urihttps://doi.org/10.1016/j.jocm.2022.100370
dc.identifier.urihttps://hdl.handle.net/20.500.12519/726
dc.language.isoen_US
dc.publisherElsevier Ltd
dc.relationAuthors Affiliations : Contu, D., Faculty of Management, Canadian University Dubai, United Arab Emirates; Strazzera, E., Department of Political and Social Sciences, University of Cagliari, Italy
dc.relation.ispartofseriesJournal of Choice Modelling; Volume 44
dc.rightsLicense to reuse the abstract has been secured from Elsevier and Copyright Clearance Center.
dc.rights.holderCopyright : © 2022 Elsevier Ltd
dc.rights.urihttps://s100.copyright.com/MyAccount/viewLicenseDetails?ref=30de061e-1f2b-4ed9-a5b1-0580e3c4a244
dc.subjectDiscrete choice
dc.subjectHeuristics
dc.subjectLC-RPL model
dc.subjectNuclear energy
dc.titleTesting for saliency-led choice behavior in discrete choice modeling: An application in the context of preferences towards nuclear energy in Italy
dc.typeArticle

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