Bouncing Back from the Pandemic: Assessing the Implications of COVID 19 on Luxury Brands

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dc.contributor.authorAbaido, Ghada M.
dc.contributor.authorChabani, Zakariya
dc.date.accessioned2024-01-25T16:07:50Z
dc.date.available2024-01-25T16:07:50Z
dc.date.copyright2024
dc.date.issued2024
dc.description.abstractIn today's world, luxury brands like Chanel and Louis Vuitton symbolize social status and prestige. Even though the Covid 19 pandemic had a significant negative impact on the luxury brand market, these brands showed resilience and ability to adapt to the new normal. In this paper, we discuss the pandemic's impact on luxury brands during and post pandemic. Additionally, we focus on the online marketing efforts and the shift in consumer buying habits in countries like the United States, Germany, and China. Results were generated using a qualitative approach to analyze secondary data from reliable sources, ensuring credibility and minimizing biases. Findings indicate that the pandemic significantly affected luxury consumers’ purchasing motivations and has posed numerous obstacles mainly; disrupted supply chains, diminished demand, and a transition towards online sales. A key implication also revealed a growing trend towards sustainability in consumer behavior during and post pandemic. Luxury brands have re-evaluated the impact of these unprecedented factors on their e-commerce strategies. These insights provide valuable information for industry professionals and consumers alike. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.
dc.identifier.citationAbaido, G.M. & Chabani, Z. (2024). Bouncing Back from the Pandemic: Assessing the Implications of COVID 19 on Luxury Brands. In B. Alareeni & I. Elgedawy (Eds.) AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises. Studies in Systems, Decision and Control, 440 (pp. 115-125). Springer, Cham. https://doi.org/10.1007/978-3-031-42085-6_11
dc.identifier.issn21984182
dc.identifier.urihttps://doi.org/10.1007/978-3-031-42085-6_11
dc.identifier.urihttps://hdl.handle.net/20.500.12519/989
dc.language.isoen_US
dc.publisherSpringer Science and Business Media Deutschland GmbH
dc.relationAuthors affiliations: Abaido G.M., Faculty of Communication, Arts and Sciences, Canadian University Dubai, Dubai, United Arab Emirates; Chabani Z., Faculty of Management, Canadian University Dubai, Dubai, United Arab Emirates
dc.relation.ispartofseriesAI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises. Studies in Systems, Decision and Control; Volume 440
dc.rightsLicense to reuse abstract has been provided by Springer Nature and Copyright Clearance Center.
dc.rights.holderCopyright : © The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.
dc.rights.urihttps://s100.copyright.com/CustomerAdmin/PLF.jsp?ref=4c929278-33c7-4d6b-880a-c2316ac8a419
dc.subjectConsumer behavior
dc.subjectCovid 19
dc.subjectLuxury brands
dc.subjectSustainable branding
dc.titleBouncing Back from the Pandemic: Assessing the Implications of COVID 19 on Luxury Brands
dc.typeBook chapter

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