Department of Communication and Media

Permanent URI for this collection

http://hdl.handle.net/20.500.12519/621

Browse

Recent Submissions

Now showing 1 - 5 of 18
  • Thumbnail Image
    Item
    The emerging ‘alternative’ journalism paradigm: Arab journalists and online news
    (Intellect Ltd., 2016-11-01) Douai, Aziz; Ben Moussa, Mohamed
  • Thumbnail Image
    Item
    Post-traumatic Mental and Physical Consequences of Frontline Reporting in the MENA Region
    (Bentham Science Publishers, 2022) Chadli, Lakhdar; Haq, Farooq Muhammad; Okasha, Ahmed; Attou, Rafik
    Background: A current need in journalistic frontline work is to understand the potential psychological and physical traumatic consequences that may result from on-duty appointments. Journalists are active in frontline zones to report on conflicts, crises, and natural disasters. In the Middle East and North Africa (MENA) region, reporters are not equipped or trained mentally or emotionally to handle stressful events. Most journalists suffer from certain degrees of post-traumatic mental and physical disorders associated with their frontline duties. Objective: The objective of this exploratory study is to provide comprehensive insights into challenges faced by journalists reporting in conflict zones in the MENA region. Methods: This research study is based on a qualitative research approach where data was collected by directly interviewing eight journalists who have covered frontline conflicts and disasters in the MENA region. The collected qualitative data was analysed by conducting a thematic analysis to appreciate emerging categories. The ontology of critical realism was adopted to recognise the real feelings and experiences of the responding journalists. Results: This original study presents six themes emerging from the data and researcher triangulation. The health and social issues in MENA are found to be most critical for high-risk reporting. Conclusion: Amidst the psychological and physical problems, all journalists did not give up their jobs or ask for privileges. Media houses could consider a more robust training plan based on health and safety to prepare these journalists. © 2022 Chadli et al.
  • Thumbnail Image
    Item
    Digital Reputation Management in American Cancer Hospitals: A Proposed Model
    (Polish Communication Association, 2022-03) Aguerrebere, Pablo Medina; Medina, Eva; Pacanowski, Toni Gonzalez
    Cancer patients face complicated situations from an emotional, social and physical perspective. Hospitals help them through implementing corporate communication initiatives based on social media platforms. This win-win relationship allows hospitals to reinforce their brand reputation. This paper aims to better understand how cancer hospitals manage social media platforms for enhancing their brand as well as their relationships with stakeholders. To do that, we carried out a literature review about corporate communication in health organizations, as well as a content analysis about how the top 100 American cancer hospitals managed their corporate website as well as their corporate profile on Facebook, Twitter and YouTube for branding initiatives. Finally, we proposed the Reb Model for Branding Cancer Hospitals. We concluded that thanks to social media, cancer hospitals can reinforce their brand because these platforms allow them to promote human values, improve their internal processes and become a true source of scientific information. © 2022 Polish Communication Association. All rights reserved.
  • Thumbnail Image
    Item
    Promoting Health Brands through Social Media. A Quantitative Analysis about the World’s Best Cancer Hospitals
    (Servicio de Publicaciones de la Universidad de Navarra, 2022) Aguerrebere, Pablo Medina; Medina, Eva; Pacanowski, Toni González
    Cancer hospitals enforce different initiatives to accelerate digital transformation, such as mobile health or artificial intelligence. Nevertheless, some health professionals are not willing to adopt these technologies. In order to change some employees’ perspectives, these hospitals resort to social media platforms. This paper aims to evaluate how the worlds’ best cancer hospitals manage social media platforms, as well as their corporate website, with the aim of disseminating brand-related content and reinforce their reputation. Therefore, we reviewed literature on cancer hospitals’ corporate communication strategies, brand, social media platforms and online patient communities. We then resorted to 48 quantitative indicators to analyze how the 200 best cancer hospitals in the world managed Facebook, Twitter and YouTube, as well as their corporate website, for branding purposes. In order to identify the 200 best hospitals, we explored the World’s Best Specialized Hospitals 2021, an annual ranking published by Newsweek and Statista. The 48 indicators covered different elements concerning the hospitals’ identity and communication activities, as well as patient engagement on social media platforms. Our quantitative analysis proved that most cancer hospitals had a corporate website (70.5%) as well as a profile on Facebook (74%), Twitter (74.5%) and YouTube (67.5%). Nevertheless, most of them did not respect the 48 key performance indicators. Finally, we proposed three main conclusions: a) cancer hospitals should establish a Corporate Communication Department employing different experts in communication, health and big data; b) they should promote an integrated corporate communication approach; and c) they should implement brand ambassador programmes. © 2022 Communication & Society ISSN 0214-0039 E ISSN 2386-7876.
  • Thumbnail Image
    Item
    Compressed feature vector-based effective object recognition model in detection of COVID-19
    (Elsevier B.V., 2022-02) Chen, Chao; Mao, Jinhong; Liu, Xinzhi; Tan, Yi; Abaido, Ghada M; Alsayed, Hamdy