Envisioning the Future of Heritage Tourism in the Creative Industries in Dubai: An Exploratory Study of Post COVID-19 Strategies for Sustainable Recovery

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dc.contributor.authorHaq, Farooq
dc.contributor.authorYasin, Naveed
dc.contributor.authorNair, Gayatri
dc.date© 2023
dc.date.accessioned2023-10-09T14:46:59Z
dc.date.available2023-10-09T14:46:59Z
dc.date.issued2023-06
dc.description.abstractThis exploratory study investigates the challenges for the heritage tourism industries in the UAE by focusing on the strategies and policies adopted during the COVID-19 pandemic. This study aims to identify the business strategies, analyze the contextual challenges for service providers, and explore how providers managed these challenges during the COVID-19 pandemic. A multi-case study approach is adopted with 12 renowned and leading heritage tourism providers (CEOc, managers, and relationship managers) Additionally, four tourism academics interviewed through qualitative semi-structured interviews. The data were obtained during the post-COVID-19 economic recovery period from January 2022 to November 2022. The protocols of the Delphi technique and the Template Analysis (TA) approach were combined to develop richer insights. Initially, the challenges discovered were thematically categorized under two levels, which were (i) Inconsistencies for Heritage Tourism and (ii) Appreciation for Heritage Tourism. As a result, subsequently, four multi-tiered themes (macro, meso, and micro level) emerged as a response to the current challenges: (i) Repackaging heritage tourism, (ii) Long-term safety measures for tourists, (iii) Organizational adaptation and innovation, and (iv) Creative recommendations. The novelty of this study is inherent in its contextualization of an under-explored area, concurrent analysis of a dynamic and lucrative sector, and methodological advancement through the embellishment of techniques. Based on the findings of this research, a contextualized framework is proposed that complements tourism theory and delivers credible implications for researchers, government planners, and tourism providers. © 2023 by the authors.
dc.identifier.citationHaq, F., Yasin, N., & Nair, G. (2023). Envisioning the Future of Heritage Tourism in the Creative Industries in Dubai: An Exploratory Study of Post COVID-19 Strategies for Sustainable Recovery. Heritage, 6(6), 4557. https://doi.org/10.3390/heritage6060242
dc.identifier.issn25719408
dc.identifier.urihttps://doi.org/10.3390/heritage6060242
dc.identifier.urihttps://hdl.handle.net/20.500.12519/886
dc.language.isoen
dc.publisherMDPI
dc.relation.ispartofseriesHeritage; Volume 6, Issue 6
dc.rightsThis article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
dc.rights.holderCopyright: © 2023 by the authors.
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectCOVID-19
dc.subjectcreative industries
dc.subjectheritage tourism
dc.subjectsustainable tourism
dc.subjecttourism management
dc.titleEnvisioning the Future of Heritage Tourism in the Creative Industries in Dubai: An Exploratory Study of Post COVID-19 Strategies for Sustainable Recovery
dc.typeArticle

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