Browsing by Author "Askri, Soumaya"
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Item Adoption of Machine Learning by Rural Farms: A Systematic Review(Springer Science and Business Media Deutschland GmbH, 2024) Gilani, Sayed Abdul Majid; Tantry, Ansarullah; Askri, Soumaya; Gernal, Liza; Sergio, Rommel; Mataruna-Dos-Santos, Leonardo JoseMachine Learning (ML) has seen a major increase as a method to improve operations for businesses and consumers in different industries. It has been highlighted to enhance efficiency for businesses in product creation, product development, marketing, and customer experience. The purpose of this paper was to review worldwide studies investigating ML adoption by rural businesses to determine the level of ML adoption research conducted in the context of rural farms. A systematic literature review incorporating a Template Analysis (T.A.) was conducted to determine the level of research investigating drivers and barriers to ML adoption by rural enterprises. The reviewed studies were selected based on research purpose (investigating the take-up of innovations/technology by rural businesses), year of research (2000–2023), and inclusion of rural businesses in the studies. Additionally, the reviewed studies were analysed based on the year of each study, the geography of the study, the sector, and the size of businesses, including the level of location/rurality of included businesses and the degree of technology/innovation adoption by enterprises. The findings from the study highlight a research problem based on limited research investigating the adoption of ML by rural farms in several regions around the world. Additionally, the findings from the review highlight a lack of clarity on the relationship between the sector and the size of businesses and their adoption of ML. The significance of the highlighted findings is that there is scope for further research investigating the adoption of ML by smaller rural businesses, which may inform their survival and growth and may have wider implications for policymakers and practice. Therefore, encouraging future primary research focusing on ML adoption by rural farms in the regions under-represented in the literature. Additionally, the findings from this paper have policy, practical, and theoretical implications. © 2024, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.Item Establishing a nexus for effective university-industry collaborations in the MENA region: A multi-country comparative study(SAGE Publications Ltd, 2023-12) Yasin, Naveed; Gilani, Sayed Abdul Majid; Nair, Gayatri; Abaido, Ghada M.; Askri, SoumayaThis paper explores the nexus between University-Industry Collaborations (UIC) in the Middle East and North Africa (MENA) region informed by a multiple-country-case study design. This study aims to explore the motives, opportunities and challenges, and propose effective practices in the MENA region context. Based on qualitative data retrieved through a series of 72 semi-structured interviews with university stakeholders (i.e., faculty, directors of corporate training, administrative staff, gatekeepers, company representatives and liaisons) conducted from March 2021 to September 2022. The sample was determined by a criterion sampling approach that enabled the development of cases from five countries in the MENA region (United Arab Emirates, Egypt, Algeria, Tunisia, and Morocco) with each country sample comprising five university cases on average. This study was designed on a Multiple Case Study Research Design Approach (Yin, 2013) and this was supplemented by Template Analysis (a form of thematic analysis), and to incorporate the cross-national comparative dimension, Yasin and Hafeez (2022) approaches were adopted. The findings illustrate a wide range of motives, challenges, opportunities, and effective factors that are linked to varying objectives such as (1) the vision and ownership structures, (2) the stakeholder connections of universities (3) the brand reputation of the university provider (4) the perception and ranking of universities as well as (5) approaches undertaken by the University representative to negotiate the expectations of live projects. As a result, a contextualized framework is proposed in this study as the “five [essential] keys” for successful collaborations for the nexus between university and industry collaborations. The originality of this study is inherent in the qualitative cases and contextualized influences in non-westernized countries that are empirically under-explored, as well as the five keys framework that is useful from a theoretical and practical standpoint for academics, policymakers, and university leadership. © The Author(s) 2023.Item The Dubai Dream: A Case Study of Nabi Café in the Emirate of Dubai(Case Centre UK, 2022) Kenawy, Fatma; Gilani, Sayed; Yasin, Naveed; Sergio, Rommel Sergio; Askri, SoumayaNowadays, female entrepreneurs are recognized as a fast-growing category of entrepreneurship, aggravated many researchers/academics' attention. Women can create an outstanding contribution to entrepreneurial activity, leading to economic development through making new job opportunities available, GDP rise, as well as positively impacting poverty. Nonetheless, women's participation in the business industry is remarkably lower than men's as it's reported that in UAE, males are more probably to be established entrepreneurs at 7% compared to female established entrepreneurs at 0.9%. Those findings suggest that males generally would be at a higher rate of entrepreneurship and more likely to be business owners beyond the start-up levels. In this case study, we will be discussing the complications that female entrepreneurs face instantly and provide the methods of dealing with these complications by reviewing the in-depth interview in cooperation with Nabaa Kamal owner of Nabi Café, walking us through its success journey. Although the case study would not cover all aspects of the problematic issues, it still provides a decent account of the perspectives and steps that can positively influence young females in UAE towards entrepreneurship.