Guimarães-Mataruna, Andressa Fontesde Souza, Adriano LopesPetersen-Wagner, Renandos Santos, Doiara SilvaMataruna-Dos-Santos, Leonardo Joseda Silva, Otávio Guimarães Tavares2021-11-042021-11-042021Guimarães-Mataruna, A.F., Lopes de Souza, A.L., Petersen-Wagner, R., dos Santos, D.S., Mataruna-Dos-Santos, L.J. & da Silva, O.G.T. (2021). "A ceremony for television”: the Tokyo 2020 media ritual. In D. Jackson, A. Bernstein, M. Butterworth, Y. Cho, D.S. Coombs, M. Devlin & C. Onwumechili (Eds.), Olympic and Paralympic Analysis 2020: Mega events, media, and the politics of sport (pp. 55). The Centre for Comparative Politics and Media Research. https://olympicanalysis.org/section-5/a-ceremony-for-television-the-tokyo-2020-media-ritual/978-1-910042-33-5https://olympicanalysis.org/section-5/a-ceremony-for-television-the-tokyo-2020-media-ritual/http://hdl.handle.net/20.500.12519/462This book chapter is not available at CUD collection. The version of scholarly record of this book chapter is published in Olympic and Paralympic Analysis 2020: Mega events, media, and the politics of sport (2021), available online at: https://olympicanalysis.org/section-5/a-ceremony-for-television-the-tokyo-2020-media-ritual/The Olympic Games opening ceremonies are cultural performances that can be understood as a ritual and a spectacle. This performance is characterized by articulating universal messages and values with local cultural meanings. As a ritual, it marks the beginning of a global event and transmits through its symbols (athletes, flag, anthem, oaths and pyre) a set of values of universal aspiration. As a spectacle, it celebrates the culture of the country that organizes the Games. These ceremonies are means of cultural communication and a media spectacle at same time.enPermission to reuse abstract has been secured from The Centre for Comparative Politics and Media c/o Dr. Daniel JacksonBook chapter