Assessment of Perception of Usage of Mobile Social Media on Online Business Model through Technological Acceptance Model (TAM) and Structural Equation Modeling (SEM)

Tangri, KiranJoghee, ShanmuganKalra, DeepakShameem, BeenishAgarwal, Ruchi2023-10-162023-10-16© 20232023Tangri, K., Joghee, S., Kalra, D., Shameem, B., & Agarwal, R. (2023, March). Assessment of Perception of Usage of Mobile Social Media on Online Business Model through Technological Acceptance Model (TAM) and Structural Equation Modeling (SEM). In 2023 International Conference on Business Analytics for Technology and Security (ICBATS) (pp. 1-6). IEEE. https://doi.org/10.1109/ICBATS57792.2023.10111279979-835033564-4https://doi.org/10.1109/ICBATS57792.2023.10111279https://hdl.handle.net/20.500.12519/919enmobile social mediaonline business modeltechnological acceptance model (TAM)Assessment of Perception of Usage of Mobile Social Media on Online Business Model through Technological Acceptance Model (TAM) and Structural Equation Modeling (SEM)Conference Paper© 2023 IEEE.