Mataruna-Dos-Santos, Leonardo JoseGuimaraes-Mataruna, Andressa Fontes2022-01-182022-01-182021Mataruna-Dos-Santos, L.J. & Guimaraes-Mataruna, A.F. (2021). The promotion peace and the Olympic values at perspective of the e-sport: a research from the first edition of the Olympic virtual series / A promoção da paz e os valores olímpicos na perspectiva do e-sport: uma investigação a partir da primeira edição do olympic virtual series. In N. Todt, A. Miragaya, F. Fontoura & C. Moreno, Olympic Reflections and Human Dignity/ Reflexões olímpicas e dignidade humana, (pp. 97-108). Gama Assessoria Empresarial. https://www.coubertinbrasil.com.br/wp-content/uploads/2021/12/Reflexo%CC%83es-oli%CC%81mpicas-1-1.pdf978659957114-5https://www.coubertinbrasil.com.br/wp-content/uploads/2021/12/Reflexo%CC%83es-oli%CC%81mpicas-1-1.pdfhttp://hdl.handle.net/20.500.12519/496The Olympic Virtual Series (OVS), organized by the International Olympic Committee (IOC), has paved the way for e-Sports to become mainstream and represents the first steps taken by the IOC to enter the metaverse. This chapter is a case study on one of the OVS discipline – cycling event - which utilized Zwift, an online multiplayer cycling training program. It also aims to explore the elements which will enable the IOC to integrate Olympic values and promote education and peace. (C) Gama Assessoria Empresarial, 2021.otherPermission to reuse abstract has been secured from Prof. Dr. Nelson Todt President of the Brazilian Committee Pierre de Coubertine-SportCiclismoValores OlímpicosPazCyclingOlympic ValuesPeaceBook chapter