Gurrib, IkhlaasKamalov, Firuz2021-12-272021-12-27© 20212022-04-22Gurrib, I., & Kamalov, F. (2022). Predicting bitcoin price movements using sentiment analysis: A machine learning approach. Studies in Economics and Finance, 39(3), 347-364, https://doi.org/10.1108/SEF-07-2021-029310867376https://doi.org/10.1108/SEF-07-2021-0293http://hdl.handle.net/20.500.12519/479Purpose: Cryptocurrencies such as Bitcoin (BTC) attracted a lot of attention in recent months due to their unprecedented price fluctuations. This paper aims to propose a new method for predicting the direction of BTC price using linear discriminant analysis (LDA) together with sentiment analysis. Design/methodology/approach: Concretely, the authors train an LDA-based classifier that uses the current BTC price information and BTC news announcements headlines to forecast the next-day direction of BTC prices. The authors compare the results with a Support Vector Machine (SVM) model and random guess approach. The use of BTC price information and news announcements related to crypto enables us to value the importance of these different sources and types of information. Findings: Relative to the LDA results, the SVM model was more accurate in predicting BTC next day’s price movement. All models yielded better forecasts of an increase in tomorrow’s BTC price compared to forecasting a decrease in the crypto price. The inclusion of news sentiment resulted in the highest forecast accuracy of 0.585 on the test data, which is superior to a random guess. The LDA (SVM) model with asset specific (news sentiment and asset specific) input features ranked first within their respective model classifiers, suggesting both BTC news sentiment and asset specific are prized factors in predicting tomorrow’s price direction. Originality/value: To the best of the authors’ knowledge, this is the first study to analyze the potential effect of crypto-related sentiment and BTC specific news on BTC’s price using LDA and sentiment analysis. © 2021, Emerald Publishing Limited.enThis article is © Emerald Publishing Limited and permission has been granted for this version to appear here (https://repository.cud.ac.ae/). Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Publishing Limited.BitcoinForecastingLinear discriminant analysisNews announcementsSentiment analysisArticleCopyright : © 2021, Emerald Publishing Limited.