He, Dong‐SingTebourbi, Imen2020-12-232020-12-23© 20202021-04He, D. S., & Tebourbi, I. (2021). Measuring the continuation effects of market order entry: A dynamic model. Managerial and Decision Economics, 42(3), 762-777. https://doi.org/10.1002/mde.327101436570https://doi.org/10.1002/mde.3271http://hdl.handle.net/20.500.12519/311This conference paper is not available at CUD collection. The version of scholarly record of this conference paper is published in Managerial and Decision Economics (2021), available online at: https://doi.org/10.1002/mde.3271The advantages of first movers are well-known; it is also known that second movers can accumulate resources and gain competitive advantage via catching-up strategies. We investigate the relationship between business performance and market-entry time among Taiwanese semiconductor companies during the period 2008 to 2012 in order to provide the industry with useful guidelines for business strategies. We also investigate productivity change among Taiwanese semiconductor companies through the combined use of Malmquist productivity index and bootstrap. Our results show that the second movers presented a superior performance in productivity change, with an average improvement of 27.5%, indicating good continuation effects. © 2020 John Wiley & Sons, Ltd.enLicense to reuse the abstract has been secured from John Wiley and Sons and Copyright Clearance Center.ArticleCopyright : © 2020 John Wiley & Sons, Ltd.