Medhekar, AnitaHaq, Farooq2022-06-082022-06-08© 20222022-01-01Medhekar, A., & Haq, F. (2022). Cross-Border Cooperation for Bilateral Trade, Travel, and Tourism: A Challenge for India and Pakistan. In Information Resources Management Association (Ed.), Research Anthology on Measuring and Achieving Sustainable Development Goals (pp. 812-829). IGI Global. https://doi-org.ezp.cud.ac.ae/10.4018/978-1-6684-3885-5.ch043978-166843886-2978-166843885-5https://doi-org.ezp.cud.ac.ae/10.4018/978-1-6684-3885-5.ch043http://hdl.handle.net/20.500.12519/666Cross-Border Cooperation (CBC) is described as collaboration with neighbouring countries sharing land or sea borders to cooperate to reduce poverty and inequality among people, and improve living standards for sustainable development of the regions. European Union key objective has been CBC model where bordering countries in balanced partnership, have equal say in program decision-making process for sustainable development to meet common goals. The three factors essential for CBC clearly defined goals, promotion of political transparency, and promotion of connectivity and communication are correlated with the four levels of CBC implementation and public-private-partnerships. This chapter examines the challenge and significance of cross border cooperative relationship between India and Pakistan to disarm and have peace, for achieving 17 sustainable development goals in bordering conflict regions between the two countries for socio-economic progress and prosperity of the millions of people living in South Asia. © 2022 by IGI Global. All rights reserved.en-USPermission to reuse abstract has been secured from IGI Global.BorderBorder StudiesEuroregionBook chapterCopyright : © 2022 by IGI Global. All rights reserved.