Is Spiritual Tourism an Innovation in Tourism for India and Pakistan?

Date
2017
Authors
Haq, Farooq
Medhekar, Anita
Journal Title
Journal ISSN
Volume Title
Publisher
Springer Science and Business Media B.V.
Abstract
This conceptual paper attempts to build on the argument that innovation in tourism is a less focused topic in business and academic research. The growing interest in the practice and business of spiritual tourism cannot be ignored. This interest motivates the research aiming to present spiritual tourism as an innovation in tourism, specifically in India and Pakistan. In this unique study, the innovation in tourism is appreciated and analyzed from dimensions of product, process, and people, falling under the umbrella of architectural and revolutionary innovation. Hence the three elements of the tourism product: people, places, and events are adapted to align with the spiritual tourism as a tourism innovation. India and Pakistan are selected as the two countries since both carry the status of multifaith-purpose spiritual tourism destinations. This original research emphasizes on recognizing spiritual tourism as an innovation in tourism based on its products and services illustrating architectural and revolutionary innovation. The paper concludes with a matrix mapping elements of spiritual tourism with the dimensions of tourism innovation, hence filling a gap in the literature on tourism innovation and spiritual tourism. A relevant empirical study of travelers visiting India and Pakistan for spiritual tourism is a palpable future study. © Springer International Publishing Switzerland 2017
Description
This conference paper is not available at CUD collection. The version of scholarly record of this paper is published in Leadership, Innovation and Entrepreneurship as Driving Forces of the Global Economy. Springer Proceedings in Business and Economics (2017), available online at: https://doi.org/10.1007/978-3-319-43434-6_44
Keywords
Spiritual tourism, Revolutionary innovation, Tourism marketing, Architectural innovation, India and Pakistan
Citation
Haq F. & Medhekar A. (2017). Is Spiritual Tourism an Innovation in Tourism for India and Pakistan?. In R. Benlamri & M. Sparer (Eds.) Leadership, Innovation and Entrepreneurship as Driving Forces of the Global Economy. Springer Proceedings in Business and Economics, (pp. 519 - 529). Springer, Cham. https://doi.org/10.1007/978-3-319-43434-6_44
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