Adoption of eco-friendly cars: mediated effects of attitude and moderation role of gender diversity across UAE market: application of extended version of theory of planned behaivour

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It is expected that the widespread adoption of eco-friendly vehicles (EFVs) could contribute to the mitigation problem of sustainability. Though EFVs have been developed rapidly with government support, yet they are a relatively small share in the UAE, and the mainstream of consumers are reluctant to adopt them. Therefore, for the effective growth of EFVs, we applied the “Theory of Planned Behavior (TPB)” in combination with environment knowledge (EK) and environment concern (EC) to explore EFVs purchase intentions (EVPI) in a developing economy of UAE. The findings show that EK, EC, attitude, and perceived behavioral controls (PBC) are positive and significant determinants of EVPI. We also find positive and significant impacts of EK and EC on EVPI. Further, it is found that the introduction of attitude as intermediation improves the relationship between EC, and EK, and EVPI. Lastly, findings also depict the association between attitude and PBC, and purchase intention is moderated by gender (female). This study helps to increase the economic method of the country. Also, it helps in finding of behavior patterns by using the TPB. Importantly, we provide evidence supporting the positive and significant association between EVPI and EFV in UAE. As far as practical implications are concerned, the study provides useful insight in the context of the adoption EFVs, and other countries in the region can benefit from the findings. Particularly, the antecedent factors may specify aims for precise practical intrusions intended to improve pro-environmental behavior. © 2022, The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature.
This article is not available at CUD collection. The version of scholarly record of this paper is published in Annals of Operations Research (2022), available online at:
Behavior, Eco–friendly cars, Gender diversity, Mediation effects, Perceived behavior, Planned behavioral theory, UAE markets
Khan, H., Saif-ur-Rehman, Qadus, A., Jan, S. U., & Aamir, A. (2022). Adoption of eco-friendly cars: Mediated effects of attitude and moderation role of gender diversity across UAE market: Application of extended version of theory of planned behaivour. Annals of Operations Research.