Here’s What to Know About Clickbait: Effects of Image, Headline and Editing on Audience Attitudes

Date
2020-07-16
Authors
Vultee, Fred
Burgess, G. Scott
Frazier, Darryl
Mesmer, Kelsey
Journal Title
Journal ISSN
Volume Title
Publisher
Routledge
Abstract
This experimental study examines responses to three features of news practice: headline style, selection of illustrations, and level of processing applied to the text. The strongest influence on perceptions of quality or credibility come from editing, though the use of stock illustrations has an independent effect on perceptions of writing quality, and the presence of editing also influences whether traditional or clickbait headlines are associated with better memory for story details. News use, Internet use, news source and field of study also influence outcomes. © 2020, © 2020 Informa UK Limited, trading as Taylor & Francis Group.
Description
This article is not available at CUD collection. The version of scholarly record of this article paper is published in Journalism Practice (2020), available online at: https://doi.org/10.1080/17512786.2020.1793379
Keywords
Credibility, Editing, Headlines, News practice, Objectivity, value, Visual framing
Citation
Vultee, F., Burgess G.S.,Frazier, D. & Mesmer, K. (2020) Here’s What to Know About Clickbait: Effects of Image, Headline and Editing on Audience Attitudes, Journalism Practice, https://doi.org/10.1080/17512786.2020.1793379