Innovative Marketing in the Health Industry

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dc.contributor.authorJiwani, Zahra Ladha
dc.contributor.authorPoulin, Marc
dc.date.accessioned2022-04-22T06:38:04Z
dc.date.available2022-04-22T06:38:04Z
dc.date.copyright© 2017
dc.date.issued2017
dc.identifier.citationJiwani, Z.L. & Poulin, M. (2017). Innovative Marketing in the Health Industry. In R. Benlamri & M. Sparer (Eds.) Leadership, Innovation and Entrepreneurship as Driving Forces of the Global Economy. Springer Proceedings in Business and Economics (pp. 303 - 315). Springer, Cham. https://doi.org/10.1007/978-3-319-43434-6_25en_US
dc.identifier.isbn978-331943433-9
dc.identifier.issn21987246
dc.identifier.urihttps://doi.org/10.1007/978-3-319-43434-6_25
dc.identifier.urihttp://hdl.handle.net/20.500.12519/547
dc.language.isoenen_US
dc.publisherSpringer Science and Business Media B.V.en_US
dc.relationAuthors Affiliations : Jiwani, Z.L., Canadian University of Dubai, Dubai, United Arab Emirates; Poulin, M., Canadian University of Dubai, Dubai, United Arab Emirates
dc.relation.ispartofseriesLeadership, Innovation and Entrepreneurship as Driving Forces of the Global Economy. Springer Proceedings in Business and Economics;
dc.rights.holderCopyright : © 2017, Springer International Publishing Switzerland.
dc.subjectB2Ben_US
dc.subjectHealth industryen_US
dc.subjectInnovationen_US
dc.subjectMarketingen_US
dc.subjectPreventiveen_US
dc.subjectSocial marketingen_US
dc.titleInnovative Marketing in the Health Industryen_US
dc.typeConference Paperen_US

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