AI and Big Data in Contemporary Marketing (No full text)
Date
2024-04-01
Journal Title
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Publisher
IEEE Computer Society
Abstract
Description
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Keywords
Artificial intelligence, Big Data, Market opportunities, Human computer interaction, Human-machine systems, Dynamics
Citation
Agarwal, S., Ahmad, N. & Jamali, D. (2024). AI and Big Data in Contemporary Marketing. Computer, 57(4) 137-142. https://doi.org/10.1109/MC.2024.3360588