AI and Big Data in Contemporary Marketing (No full text)

Date

2024-04-01

Journal Title

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Volume Title

Publisher

IEEE Computer Society

Abstract

Description

Keywords

Artificial intelligence, Big Data, Market opportunities, Human computer interaction, Human-machine systems, Dynamics

Citation

Agarwal, S., Ahmad, N. & Jamali, D. (2024). AI and Big Data in Contemporary Marketing. Computer, 57(4) 137-142. https://doi.org/10.1109/MC.2024.3360588

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