Adopting Business Analytics to Leverage Enterprise Data Assets
Date
2017
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Publisher
Springer Science and Business Media B.V.
Abstract
Description
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Conference Paper
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Keywords
Big data, Business analytics, Competitive advantage, Datasets
Citation
Djerdjouri, M. & Mehailia, A. (2017). Adopting Business Analytics to Leverage Enterprise Data Assets. In R. Benlamri & M. Sparer (Eds.) Leadership, Innovation and Entrepreneurship as Driving Forces of the Global Economy. Springer Proceedings in Business and Economics, (pp. 57 - 67). Springer, Cham. https://doi.org/10.1007/978-3-319-43434-6_5