Halal branding for medical tourism : case of Indian hospitals

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dc.contributor.authorMedhekar, Anita
dc.contributor.authorHaq, Farooq
dc.date.accessioned2020-01-27T05:18:28Z
dc.date.available2020-01-27T05:18:28Z
dc.date.copyright2015en_US
dc.date.issued2014
dc.descriptionThis book chapter is not available at CUD collection. The version of scholarly record of this book chapter is published in Emerging Research on Islamic Marketing and Tourism in the Global Economy (2015), available online at: https://doi.org/10.4018/978-1-4666-6272-8.ch008.en_US
dc.description.abstractThis chapter explores the emergence and development of Halal branded hospitals and medical facilities as a product of Medical Tourism for Muslim patients around the world and in India. Halal tourism is a sub-category of spiritual tourism, where one has to abide by the Sharia law to satisfy Muslim customers. The main objective of the chapter is to focus on a niche category of halal medical tourism, where Sharia rules are followed to attract the medical tourist mainly from Islamic countries. This chapter also proposes a typology of Muslim medical tourist's cultural sensitivities and recommends branding and certifying Halal Medical Tourism hospitals, healthcare facilities, pharmaceuticals, products, and services to attract Muslim patients, and provides challenges and opportunities with future research directions. The case studied in this chapter is of the Global Health City, the first Halal Certified Medical Hospital facility in Chennai, India. It presents a model for halal branding of Indian Medical Tourism based on the halal decision-making paradigm for Muslim customers designed by Wilson and Liu (2010). The model presented here indicates attitudes of being rational or emotional and elements reflecting affective and cognitive feelings for Muslim patients seeking halal treatment in halal hospitals. © 2015 by IGI Global. All rights reserved.en_US
dc.identifier.citationMedhekar, A., & Haq, F. (2015). Halal Branding for Medical Tourism: Case of Indian Hospitals. In H. El-Gohary, & R. Eid (Eds.), Emerging Research on Islamic Marketing and Tourism in the Global Economy (pp. 160-189). Hershey, PA: IGI Global. doi:10.4018/978-1-4666-6272-8.ch008
dc.identifier.isbn9781466662742; 9781466662735
dc.identifier.urihttp://dx.doi.org/10.4018/978-1-4666-6272-8.ch008
dc.identifier.urihttp://hdl.handle.net/20.500.12519/39
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relationAuthors Affiliations: Medhekar, A., CQUniversity, School of Business and Law, Rockhampton, Australia; Haq, F., Canadian University of Dubai, United Arab Emirates
dc.relation.ispartofseriesEmerging Research on Islamic Marketing and Tourism in the Global Economy;
dc.rightsPermission to reuse the abstract has been secured from IGI Global.
dc.rights.holderCopyright : 2015 by IGI Global. All rights reserved.
dc.subjectMedical Tourism
dc.subjectTourism
dc.subjectMedical travel
dc.titleHalal branding for medical tourism : case of Indian hospitalsen_US
dc.typeBook chapteren_US

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