Halal branding for medical tourism : case of Indian hospitals

dc.contributor.author Medhekar, Anita
dc.contributor.author Haq, Farooq
dc.date.accessioned 2020-01-27T05:18:28Z
dc.date.available 2020-01-27T05:18:28Z
dc.date.copyright 2015 en_US
dc.date.issued 2014
dc.description This book chapter is not available at CUD collection. The version of scholarly record of this book chapter is published in Emerging Research on Islamic Marketing and Tourism in the Global Economy (2015), available online at: https://doi.org/10.4018/978-1-4666-6272-8.ch008. en_US
dc.description.abstract This chapter explores the emergence and development of Halal branded hospitals and medical facilities as a product of Medical Tourism for Muslim patients around the world and in India. Halal tourism is a sub-category of spiritual tourism, where one has to abide by the Sharia law to satisfy Muslim customers. The main objective of the chapter is to focus on a niche category of halal medical tourism, where Sharia rules are followed to attract the medical tourist mainly from Islamic countries. This chapter also proposes a typology of Muslim medical tourist's cultural sensitivities and recommends branding and certifying Halal Medical Tourism hospitals, healthcare facilities, pharmaceuticals, products, and services to attract Muslim patients, and provides challenges and opportunities with future research directions. The case studied in this chapter is of the Global Health City, the first Halal Certified Medical Hospital facility in Chennai, India. It presents a model for halal branding of Indian Medical Tourism based on the halal decision-making paradigm for Muslim customers designed by Wilson and Liu (2010). The model presented here indicates attitudes of being rational or emotional and elements reflecting affective and cognitive feelings for Muslim patients seeking halal treatment in halal hospitals. © 2015 by IGI Global. All rights reserved. en_US
dc.identifier.citation Medhekar, A., & Haq, F. (2015). Halal Branding for Medical Tourism: Case of Indian Hospitals. In H. El-Gohary, & R. Eid (Eds.), Emerging Research on Islamic Marketing and Tourism in the Global Economy (pp. 160-189). Hershey, PA: IGI Global. doi:10.4018/978-1-4666-6272-8.ch008
dc.identifier.isbn 9781466662742; 9781466662735
dc.identifier.uri http://dx.doi.org/10.4018/978-1-4666-6272-8.ch008
dc.identifier.uri http://hdl.handle.net/20.500.12519/39
dc.language.iso en en_US
dc.publisher IGI Global en_US
dc.relation Authors Affiliations: Medhekar, A., CQUniversity, School of Business and Law, Rockhampton, Australia; Haq, F., Canadian University of Dubai, United Arab Emirates
dc.relation.ispartofseries Emerging Research on Islamic Marketing and Tourism in the Global Economy;
dc.rights Permission to reuse the abstract has been secured from IGI Global.
dc.rights.holder Copyright : 2015 by IGI Global. All rights reserved.
dc.subject Medical Tourism
dc.subject Tourism
dc.subject Medical travel
dc.title Halal branding for medical tourism : case of Indian hospitals en_US
dc.type Book chapter en_US
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