Impacts of Big-Data Technologies in Enhancing CRM Performance

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dc.contributor.authorTaleb, Nasser
dc.contributor.authorSalahat, Mohammad
dc.contributor.authorAli, Liaqat
dc.date.accessioned2020-06-07T06:17:43Z
dc.date.available2020-06-07T06:17:43Z
dc.date.copyright2020
dc.date.issued2020
dc.descriptionThis conference paper is not available at CUD collection. The version of scholarly record of this conference paper is 2020 6th International Conference on Information Management (ICIM) (2020), available online at: https://doi.org/10.1109/ICIM49319.2020.244708en_US
dc.description.abstractbig data is a hot business topic today. In business organizations, customer-relationship management (CRM) is an important pillar to achieve competitive advantages. Big data refers to practices of integrating big data into an organizational CRM process to achieve the objectives of improving and sustaining customer service. The alternative goal of big data is to combine internal CRM data with customer behavior and buying patterns from the environment external to the organization. Several tools exist that can integrate big data with other CRM data to improve customer analysis and understand buying behavior and patterns. This paper reports research evaluating the role of big-data technology in enhancing the effective use of CRM. Research proves that data's predictive model is enhanced by analyzing customer buying patterns. Issues and challenges related to the implementation of big data are discussed and benefits of appropriate implementation of big-data technologies are highlighted. The research further demonstrates some tangible benefits of implementing big-data technologies in CRM. © 2020 IEEE.en_US
dc.identifier.citationTaleb, N., Salahat, M., & Ali, L. (2020, March). Impacts of Big-Data Technologies in Enhancing CRM Performance. In 2020 6th International Conference on Information Management (ICIM) (pp. 257-263). IEEE. https://doi.org/10.1109/ICIM49319.2020.244708en_US
dc.identifier.isbn978-172815770-2
dc.identifier.urihttps://doi.org/10.1109/ICIM49319.2020.244708
dc.identifier.urihttp://hdl.handle.net/20.500.12519/215
dc.language.isoenen_US
dc.publisherInstitute of Electrical and Electronics Engineers Inc.en_US
dc.relationAuthors Affiliations : Taleb, N., Canadian University, Dubai, United Arab Emirates; Salahat, M., USTF Fujairah, United Arab Emirates; Ali, L., USTF Fujairah, United Arab Emirates
dc.rightsPermission to reuse abstract has been secured from Institute of Electrical and Electronics Engineers Inc.
dc.rights.holderCopyright : 2020 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.
dc.rights.urihttps://www.ieee.org/publications/rights/rights-policies.html
dc.subjectBig Dataen_US
dc.subjectBusiness Organizations and Customersen_US
dc.subjectCRMen_US
dc.subjectData Analyticsen_US
dc.subjectTechnologyen_US
dc.subjectCompetitionen_US
dc.subjectInformation managementen_US
dc.subjectPublic relationsen_US
dc.subjectSalesen_US
dc.subjectBusiness organizationsen_US
dc.subjectCompetitive advantageen_US
dc.subjectCustomer analysisen_US
dc.subjectCustomer behavioren_US
dc.subjectCustomer relationship managementen_US
dc.subjectData technologiesen_US
dc.subjectIssues and challengesen_US
dc.subjectPredictive modelingen_US
dc.titleImpacts of Big-Data Technologies in Enhancing CRM Performanceen_US
dc.typeConference Paperen_US

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