Technology-Enabled Learning (TEL): YouTube as a Ubiquitous Learning Aid Mady, Mohamed Ahmed Baadel, Said 2021-02-07T13:51:39Z 2021-02-07T13:51:39Z © 2020 2020-03-01
dc.description This article is not available at CUD collection. The version of scholarly record of this Article is published in Journal of Information & Knowledge Management (2020), available online at: en_US
dc.description.abstract The use of social networks such as Facebook, Twitter, and YouTube in the society has become ubiquitous. The advent of communication technologies alongside other unification trends and notions such as media convergence and digital content allow the users of the social network to integrate these networks in their everyday life. There have been several attempts in the literature to investigate and explain the use of social networks such as Facebook and WhatsApp by university students in the Arab region. However, little research has been done on how university students utilise online audiovisual materials in their academic activities in the UAE. This research aims to elucidate the use of YouTube as a learning aid for university students in the UAE. We adopt the technology acceptance model (TAM) as the theoretical framework for this investigation. A quantitative methodology is employed to answer the research question. Primary data consisting of 221 correspondents were analysed, covering patterns of using YouTube as an academic audiovisual learning aid. Statistical techniques including descriptive, correlations, regression tests were used to analyse the data. The study concluded that students use YouTube as a learning tool for their academic studies and enriching their general knowledge; and there is a positive relationship between the use of YouTube videos in academic settings and the students' overall performance. This study can shed light for teachers, curriculum designers, government entities, and other stakeholders on how to best utilise and integrate the online technology - YouTube - as a learning aid. © 2020 World Scientific Publishing Co. en_US
dc.identifier.citation Mady, M. A., & Baadel, S. (2020). Technology-Enabled Learning (TEL): YouTube as a Ubiquitous Learning Aid. Journal of Information & Knowledge Management, 19(1), 2040007. en_US
dc.identifier.issn 02196492
dc.language.iso en en_US
dc.publisher World Scientific Publishing Co. Pte Ltd en_US
dc.relation Authors Affiliations : Mady, M.A., Faculty of Communication, Arts and Science (FCAS), Canadian University Dubai, Dubai, United Arab Emirates; Baadel, S., Faculty of Communication, Arts and Science (FCAS), Canadian University Dubai, Dubai, United Arab Emirates
dc.relation.ispartofseries Journal of Information & Knowledge Management;Volume 19, Issue 1
dc.rights Creative Commons Attribution 4.0 International License (CC BY 4.0)
dc.subject Audiovisual learning en_US
dc.subject online learning en_US
dc.subject technology acceptance model en_US
dc.subject technology-enabled learning en_US
dc.subject YouTube en_US
dc.subject Audiovisual en_US
dc.subject Curricula en_US
dc.subject E-learning en_US
dc.subject Social networking (online) en_US
dc.subject Social sciences computing en_US
dc.subject Students en_US
dc.subject Audio-visual material en_US
dc.subject Communication technologies en_US
dc.subject Quantitative methodology en_US
dc.subject Statistical techniques en_US
dc.subject Engineering education en_US
dc.title Technology-Enabled Learning (TEL): YouTube as a Ubiquitous Learning Aid en_US
dc.type Article en_US
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