Islamic tourism in India and Pakistan : opportunities and challenges
This chapter is based on a study of tourism in India and Pakistan and is associated with Islamic faith and practices in both countries. Islam-oriented destinations in both countries have been marketed as products of heritage, cultural, historical, or archaeological tourism. The aim of this chapter is to present the argument that all tourism destinations linked with Islam in India and Pakistan need to be marketed as Islamic tourism products. This chapter makes a contribution to the theory and practice of tourism, marketing, and Islamic marketing. The discussion in this chapter covers the historical perspective of Islamic tourism in literature review and provides an understanding of halal branding of Islamic tourism in the context of India and Pakistan. Recommendations are provided to governments at local, regional, and national levels, private sector, and the local population to reap benefits from opportunities arising from Islamic tourism. The findings and conclusion of this chapter also attempt to make a social and political contribution by promoting peace, mutual social harmony, and universal spiritual understanding between the people of India and Pakistan for economic prosperity. © 2015 by IGI Global. All rights reserved.
This book chapter is not available at CUD collection. The version of scholarly record of this book chapter is published in Emerging Research on Islamic Marketing and Tourism in the Global Economy (2015), available online at: https://doi.org/10.4018/978-1-4666-6272-8.ch009.
Haq, F., & Medhekar, A. (2015). Islamic Tourism in India and Pakistan: Opportunities and Challenges. In H. El-Gohary, & R. Eid (Eds.), Emerging Research on Islamic Marketing and Tourism in the Global Economy (pp. 190-216). Hershey, PA: IGI Global. doi:10.4018/978-1-4666-6272-8.ch009