Research on online advertising attention evaluation decision based on the stability of delay differential equations and Hopf bifurcation analysis

dc.contributor.author Xie, Xinzhou
dc.contributor.author Wang, Zhongru
dc.contributor.author Tian, Li
dc.contributor.author Dekkiche, Hamoud
dc.contributor.author Salama, Mohamad
dc.date.accessioned 2021-07-13T15:23:05Z
dc.date.available 2021-07-13T15:23:05Z
dc.date.copyright © 2021
dc.date.issued 2021
dc.description This article is not available at CUD collection. The version of scholarly record of this article is published in Mathematical Biosciences and Engineering (2021), available online at: https://doi.org/10.3934/mbe.2021242 en_US
dc.description.abstract This paper uses the stability of the delay differential equation to study its impact on online advertising, helps analyze Hopf branch characteristics in a big data environment, helps companies make online advertising decisions, and maximizes the benefits of product sales. The thesis fully considers various factors such as advertising volume, advertising schedule, and advertising investment level, discusses the singularity types of the advertising delay differential equation, and gives the best decision for advertising investment.The stability of the time-lag differential equation studied in this paper is to study its impact on online advertising, to help analyze the Hopf branch characteristics in the big data environment, and to help companies make online advertising decisions. structure of this article is also from the amount of advertising, the time of advertising, Advertising investment level gradually expands with a certain degree of continuity. © 2021 American Institute of Mathematical Sciences. All rights reserved. en_US
dc.description.sponsorship National Natural Science Foundation of China / 71633001 /NSFC Special Project for Research and Development in Key areas of Guangdong Province / 2019B010136003,2019B010137004 en_US
dc.identifier.citation Xie, X., Wang, Z., Tian, L., Dekkiche, H., & Salama, M. (2021). Research on online advertising attention evaluation decision based on the stability of delay differential equations and hopf bifurcation analysis. Mathematical Biosciences and Engineering, 18(4), 4761-4771. https://doi.org/10.3934/mbe.2021242 en_US
dc.identifier.issn 15471063
dc.identifier.uri https://doi.org/10.3934/mbe.2021242
dc.identifier.uri http://hdl.handle.net/20.500.12519/407
dc.language.iso en en_US
dc.publisher American Institute of Mathematical Sciences en_US
dc.relation Authors Affiliations : Xie, X., School of New Media, Peking University, Beijing, China; Wang, Z., Chinese Academy of Cyberspace Studies, Beijing, China; Tian, L., School of New Media, Peking University, Beijing, China; Dekkiche, H., Canadian University Dubai, Dubai, United Arab Emirates; Salama, M., Mohamad Salama Applied Science University, Al Eker, Bahrain
dc.relation.ispartofseries Mathematical Biosciences and Engineering;Volume 18, Issue 4
dc.rights Creative Commons Attribution License
dc.rights.holder Copyright : © 2021 American Institute of Mathematical Sciences. All rights reserved.
dc.rights.uri http://creativecommons.org/licenses/by/4.0
dc.subject Complex variable function en_US
dc.subject Deformation analysis en_US
dc.subject Shallow buried circular tunnel surrounding rock en_US
dc.subject Stress finite element analysis en_US
dc.subject Big data en_US
dc.subject Differential equations en_US
dc.subject Hopf bifurcation en_US
dc.subject Investments en_US
dc.subject Best decision en_US
dc.subject Data environment en_US
dc.subject Decision-based en_US
dc.subject Delay differential equations en_US
dc.subject Hopf bifurcation analysis en_US
dc.subject Online advertising en_US
dc.subject Product sales en_US
dc.subject Time lag en_US
dc.subject Marketing en_US
dc.title Research on online advertising attention evaluation decision based on the stability of delay differential equations and Hopf bifurcation analysis en_US
dc.type Article en_US
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