TIFL Games in the Arab world: How the Baby Olympics is used as a pathway for sport promotion and Olympic education?

dc.contributor.author Mataruna-Dos-Santos, Leonardo Jose
dc.contributor.author Khan, Mohammed Sayeed
dc.contributor.author Al-Shibini, Mohamed Ahmed Haamed Mahmoud Sayed Ahmed Abdelwahab
dc.contributor.author Al-Katheeri, Sara
dc.contributor.author Ali, Amna Mohamad
dc.contributor.author Range, Daniel
dc.contributor.author Milla, Asli Cazorla
dc.date.accessioned 2021-03-01T08:12:07Z
dc.date.available 2021-03-01T08:12:07Z
dc.date.copyright ©2021
dc.date.issued 2021
dc.description This conference paper is not available at CUD collection. The version of scholarly record of this conference paper is published in Journal of Human Sport and Exercise (2021), available online at: https://doi.org/10.14198/jhse.2021.16.Proc1.02 en_US
dc.description.abstract In the Middle East and North African (MENA) region, the Arabic term ‘tifl’ is used to refer to both baby and child. The aim of this research study was to understand the motives of the National Olympic Committees (NOCs) of the MENA region to invest, organise and promote the ‘Tifl Games’, also known as ‘Baby Olympics’. The toddlers compete for the ultimate prize in various sport events which try to embody the core Olympic values of excellence, respect and friendship. The situational analysis methodology based on qualitative data after the digital review of the events was utilised for the study. The NOCs of the MENA region were observed through the official websites, social media channels (YouTube, Facebook, Instagram, LinkedIn, and Twitter), news and digital reports. The results show that the opportunity to develop consumer engagement and future talent identification are the main reasons for the organisation of the events. The existence of misconceptions in the MENA region regarding the practise of sports by toddlers was also highlighted in this study. The lack of elite athletes or high-performance sports programmes opened a new door to promote the message of Olympism for the youth generation. The conclusions alert that it is necessary to avoid the precocious training or competition in early age stages. Unconventional training regimes coupled with the inhumane treatment the young athletes are subjected to shed light on the great lengths some countries are willing to go to claim supremacy in the sporting arena. The ‘Tifl Games’ are an excellent opportunity for sport participation, sport promotion and Olympic education in a region with a deficit of sport for development though care should be taken by the NOCs to protect the human rights, adhere to the child protection policy and avoid exploitation of the young athletes. © Faculty of Education. University of Alicante en_US
dc.identifier.citation Mataruna-Dos-Santos, L.J., Khan, M.S., Al-Shibini, M.A.H.M.S.A.A., Al-Katheeri, S., Ali, A.M., Range, D., & Milla, A.C. (2021). TIFL Games in the Arab world: How the Baby Olympics is used as a pathway for sport promotion and Olympic education? Journal of Human Sport and Exercise, 16(1proc), S14-S22. https://doi.org/10.14198/jhse.2021.16.Proc1.02 en_US
dc.identifier.issn 1988-5202
dc.identifier.uri https://doi.org/10.14198/jhse.2021.16.Proc1.02
dc.identifier.uri http://hdl.handle.net/20.500.12519/347
dc.language.iso en en_US
dc.publisher University of Alicante. Faculty of Education en_US
dc.relation Authors Affiliations : Mataruna-Dos-Santos, L.J., Sport Management Department, Faculty of Management, Canadian University of Dubai, Dubai, United Arab Emirates, Centre for Trust, Peace and Social Relation, Coventry University, Coventry, United Kingdom, Faculty of Arts, Federal University of Rio de Janeiro, Rio de Janeiro, Brazil; Khan, M.S., Faculty of Arts, Federal University of Rio de Janeiro, Rio de Janeiro, Brazil; Al-Shibini, M.A.H.M.S.A.A., College of Business Administration, American University in the Emirates, Dubai, United Arab Emirates; Al-Katheeri, S., College of Business Administration, American University in the Emirates, Dubai, United Arab Emirates; Ali, A.M., College of Business Administration, American University in the Emirates, Dubai, United Arab Emirates; Range, D., Centre for Trust, Peace and Social Relation, Coventry University, Coventry, United Kingdom; & Milla, A.C., Management, Marketing and Logistics Department, College of Business Administration, American University in the Emirates, Dubai, United Arab Emirates, Faculty of Arts, Federal University of Rio de Janeiro, Rio de Janeiro, Brazil
dc.relation.ispartofseries Journal of Human Sport and Exercise;Vol. 16, No. 1Proc
dc.rights Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license (CC BY-NC-ND 4.0)
dc.rights.holder Copyright : © Faculty of Education. University of Alicante
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/deed.en
dc.subject Baby Olympics en_US
dc.subject MENA region en_US
dc.subject Youth sports en_US
dc.title TIFL Games in the Arab world: How the Baby Olympics is used as a pathway for sport promotion and Olympic education? en_US
dc.type Conference Paper en_US
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