Tourist satisfaction montenegro : destination management quality indicator

Date
2019
Authors
Bulatović, Iva
Stranjančević, Ana
Journal Title
Journal ISSN
Volume Title
Publisher
Centar for Quality
Abstract
Contemporary tourists are highly demanding, they look for new experiences and unique sensations, while their satisfaction is an indicator of destination quality. Awareness of the factors of tourist satisfaction is of crucial importance for destination management. This paper examines the satisfaction of tourists on the example of Montenegro. In Montenegro, the tourist satisfaction was not much studied which reflects the originality of this research. Factors of tourist satisfaction represent an indicator of the destination management quality. When critical points of tourist offer are known, it is easier for destination management to create strategic plans and to focus on quality improvements. Research results confirm that the existing resources of Montenegro as a tourist destination are not well designed nor properly exploited and that the tourist offer is incomplete. Authors give recommendations on how to increase the level of tourist satisfaction and how tourist satisfaction can help destination management to ensure quality. © CQM - 2019.
Description
This article is not available at CUD collection. The version of scholarly record of this Article is published in International Journal for Quality Research (2019), available online at: https://doi.org/10.24874/IJQR13.01-03.
Keywords
Management, Montenegro, Quality, Resources, Satisfaction, Tourist destination
Citation
Bulatović, I., & Stranjančević, A. (2019). Tourist satisfaction Montenegro: Destination management quality indicator. International Journal for Quality Research, 13(1), 33–46. https://doi.org/10.24874/IJQR13.01-03