Integration of functional areas of business : A research agenda
dc.contributor.author | Opute, Promise Abdullah | |
dc.contributor.author | Madichie, Nnamdi O. | |
dc.date.accessioned | 2022-05-22T12:20:32Z | |
dc.date.available | 2022-05-22T12:20:32Z | |
dc.date.copyright | © 2014 | |
dc.date.issued | 2014-01-01 | |
dc.description | This article is not available at CUD collection. The version of scholarly record of this paper is published in African Journal of Business and Economic Research (2014), available online at: https://hdl.handle.net/10520/EJC153489 | |
dc.description.abstract | Since the early 1980's relationship marketing theorists have increasingly underlined the need to ensure harmonious interfunctional relationship between marketing and other functional areas, in order to profitably satisfy the customer. A major gap in the literature, however, is the lack of understanding of interfunctional relationship in the non-Western context. To contribute to addressing this imbalance in the literature, this paper aims primarily to inspire researches that illuminate the non-Western context, which will be characterised by cultural fabrics and trading patterns that contrast the Western norms. The methodological approach in this paper is two folds. First, review of literature is undertaken to identify the core themes (and variables) and the debates in the existing literature. Second, a template is proposed to guide knowledge development in the area. © 2014 Adonis and Abbey Publishers Ltd. All rights reserved. | |
dc.identifier.citation | Opute, P. A., & Madichie, N. O. (2014). Integration of functional areas of business : A research agenda. African Journal of Business and Economic Research, 9(1), 29-54. https://hdl.handle.net/10520/EJC153489 | |
dc.identifier.issn | 17504554 | |
dc.identifier.uri | http://hdl.handle.net/20.500.12519/661 | |
dc.identifier.uri | https://hdl.handle.net/10520/EJC153489 | |
dc.language.iso | en_US | |
dc.publisher | Adonis and Abbey Publishers Ltd | |
dc.relation | Authors Affiliations : Opute, P.A., GPROM Academic and Management Solutions, Rotheweg, Salzkotten333154, Germany; Madichie, N.O., School of Graduate Studies, Canadian University of Dubai, United Arab Emirates | |
dc.relation.ispartofseries | African Journal of Business and Economic Research; Volume 9, Issue 1 | |
dc.rights | Permission to reuse abstract has been secured from Adonis and Abbey Publishers Ltd. | |
dc.rights.holder | Copyright : © 2014 Adonis and Abbey Publishers Ltd. All rights reserved. | |
dc.subject | conflict management | |
dc.subject | cultural diversity | |
dc.subject | Integration dimensions and antecedents | |
dc.subject | interfunctional conflict | |
dc.subject | Less Developed Countries | |
dc.subject | managerial intervention mechanisms | |
dc.title | Integration of functional areas of business : A research agenda | |
dc.title.alternative | Integration of functional areas of business : a research agenda | |
dc.type | Article | |
dspace.entity.type |
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