Rebranding Thailand through football-food for thought?

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dc.contributor.authorMadichie, Nnamdi O.
dc.contributor.authorMbah, Chris
dc.date.accessioned2020-01-27T05:09:49Z
dc.date.available2020-01-27T05:09:49Z
dc.date.copyright2015en_US
dc.date.issued2015
dc.descriptionThis article is not available at CUD collection. The version of scholarly record of this article is published in International Journal of Entrepreneurship and Small Business (2015), available online at: https://doi.org/10.1504/IJESB.2015.068772.en_US
dc.description.abstractThe purpose of this exploratory study is to highlight the potential of sports and especially football as nation branding tool. Taking the particular case of a developing Association of Southeast Asian Nations (ASEAN) country, Thailand, which has been embroiled in a catalogue of negative brand perceptions, the study highlights a potential avenue for rebranding. The study is primarily documentary analysis driven, drawing upon a mixture of official statistics, contingent literature and personal observation-especially the on-pitch performance of the War Elephants (Thai national football team) at the Suzuki Cup organised by the ASEAN Football Federation (AFF). Overall the study advances a potential avenue for a perception change of global observers (including potential investors) of a country with a historically entrenched negative brand image. Copyright © 2015 Inderscience Enterprises Ltd.en_US
dc.identifier.citationMadichie, N. O., & Mbah, C. (2015). Rebranding Thailand through football-food for thought? International Journal of Entrepreneurship and Small Business, 25(1), 1–17. https://doi.org/10.1504/IJESB.2015.068772en_US
dc.identifier.issn14761297
dc.identifier.urihttp://dx.doi.org/10.1504/IJESB.2015.068772
dc.identifier.urihttp://hdl.handle.net/20.500.12519/37
dc.language.isoenen_US
dc.publisherInderscience Enterprises Ltd.en_US
dc.relationAuthors Affiliations: Madichie, N.O., Graduate Studies Division, School of Business Administration, Canadian University of Dubai, P.O. Box 117781, Dubai, United Arab Emirates; Mbah, C., Department of Business Studies, University of Technology, Lae, Papua New Guinea
dc.relation.ispartofseriesInternational Journal of Entrepreneurship and Small Business;Vol. 25, no. 1
dc.rightsPermission to reuse abstract has been secured from Inderscience Enterprises Ltd.
dc.rights.holderCopyright : 2015 Inderscience Enterprises Ltd.
dc.subjectASEAN football federationen_US
dc.subjectFootballen_US
dc.subjectNation brandingen_US
dc.subjectSuzuki cupen_US
dc.subjectThailanden_US
dc.subjectWar elephantsen_US
dc.titleRebranding Thailand through football-food for thought?en_US
dc.typeArticleen_US

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