Rebranding Thailand through football-food for thought?

dc.contributor.author Madichie, Nnamdi O.
dc.contributor.author Mbah, Chris
dc.date.accessioned 2020-01-27T05:09:49Z
dc.date.available 2020-01-27T05:09:49Z
dc.date.copyright 2015 en_US
dc.date.issued 2015
dc.description This article is not available at CUD collection. The version of scholarly record of this article is published in International Journal of Entrepreneurship and Small Business (2015), available online at: https://doi.org/10.1504/IJESB.2015.068772. en_US
dc.description.abstract The purpose of this exploratory study is to highlight the potential of sports and especially football as nation branding tool. Taking the particular case of a developing Association of Southeast Asian Nations (ASEAN) country, Thailand, which has been embroiled in a catalogue of negative brand perceptions, the study highlights a potential avenue for rebranding. The study is primarily documentary analysis driven, drawing upon a mixture of official statistics, contingent literature and personal observation-especially the on-pitch performance of the War Elephants (Thai national football team) at the Suzuki Cup organised by the ASEAN Football Federation (AFF). Overall the study advances a potential avenue for a perception change of global observers (including potential investors) of a country with a historically entrenched negative brand image. Copyright © 2015 Inderscience Enterprises Ltd. en_US
dc.identifier.citation Madichie, N. O., & Mbah, C. (2015). Rebranding Thailand through football-food for thought? International Journal of Entrepreneurship and Small Business, 25(1), 1–17. https://doi.org/10.1504/IJESB.2015.068772 en_US
dc.identifier.issn 14761297
dc.identifier.uri http://dx.doi.org/10.1504/IJESB.2015.068772
dc.identifier.uri http://hdl.handle.net/20.500.12519/37
dc.language.iso en en_US
dc.publisher Inderscience Enterprises Ltd. en_US
dc.relation Authors Affiliations: Madichie, N.O., Graduate Studies Division, School of Business Administration, Canadian University of Dubai, P.O. Box 117781, Dubai, United Arab Emirates; Mbah, C., Department of Business Studies, University of Technology, Lae, Papua New Guinea
dc.relation.ispartofseries International Journal of Entrepreneurship and Small Business;Vol. 25, no. 1
dc.rights Permission to reuse abstract has been secured from Inderscience Enterprises Ltd.
dc.rights.holder Copyright : 2015 Inderscience Enterprises Ltd.
dc.subject ASEAN football federation en_US
dc.subject Football en_US
dc.subject Nation branding en_US
dc.subject Suzuki cup en_US
dc.subject Thailand en_US
dc.subject War elephants en_US
dc.title Rebranding Thailand through football-food for thought? en_US
dc.type Article en_US
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