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Browsing Faculty Publications by Subject "Nation branding"

Browsing Faculty Publications by Subject "Nation branding"

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  • Madichie, Nnamdi O.; Mbah, Chris (Inderscience Enterprises Ltd., 2015)
    The purpose of this exploratory study is to highlight the potential of sports and especially football as nation branding tool. Taking the particular case of a developing Association of Southeast Asian Nations (ASEAN) ...

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