Events and Tourism Management
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Item Data-Driven Market Segmentation: The Case of Medical Tourists in Lebanon(University of Zagreb, Faculty of Economics and Business Zagreb, 2023-06-09) Noaman, Samar Billi; Jabbour, Mazen; Range, Daniel; Mataruna-Dos-santos, LeonardoPurpose – This research aims to obtain an in-depth understanding of medical tourists’ segments and the variations that exist within them as tourists and patients. Design/Methodology/Approach – A data-driven segmentation approach using the two-step cluster analysis technique was applied on a sample of 212 participants visiting Lebanon for medical purposes. The research instruments combine travel motivation variables, along with socio-demographic, geographic, and behavioral characteristics. Findings and implications – The results identified two distinct segments: “the international patients” and “the elective medical tourists.” The delineated segments have significant implications for scholars, allowing them to understand the profile of tourists and their associated motivations and behaviors better. They can guide medical tourism service providers, marketers, and destination managers in providing specific medical tourism products and services that meet the expectations of each segment. Limitations – Limitations were experienced during the data collection process due to a lack of collaboration and prompt responses by some medical centers, as well as the political and economic contexts of Lebanon that discouraged tourism inflow. These limitations prevented the researchers from obtaining a larger sample size. Originality – There is limited understanding of medical tourists and their diversities in medical tourism literature to date. This study addresses the gap by proposing a new segmentation method in the field of medical tourism that delineates segments by investigating medical tourists’ travel motivations in line with their characteristics. © 2023, University of Zagreb, Faculty of Economics and Business Zagreb. All rights reserved.Item Playing the video games during COVID-19 pandemic and its effects on player's well-being(Institute of Electrical and Electronics Engineers Inc., 2023) Noaman, Samar Billi; Ibrahim, Amer; Ali, Liaqat; Iqbal M.W.; Ashraf, Asma; Haseeb, Usama; Muneer, Salman; Almajed, Rasah; Hamid K.Item Understanding Interactions Between Providers of Cosmetic Tourism and Tourists: The Lebanon Experience(Cognizant Communication Corporation, 2023) Noaman, Samar; Montargot, NathalieDespite the boom in cosmetic tourism, academic research in this field remains scarce. The follow-ing interpretive study explores perceptions of key social players involved in the cosmetic tourism process from its initiation to its end. It highlights the perspectives of cosmetic medical providers and cosmetic tourists within a multifaceted theoretical framework that includes the theory of planned behavior (TPB) and self-concept components. A qualitative approach was applied, with similar top-ics discussed during interviews with a sample of cosmetic medical doctors and cosmetic tourists in Lebanon. The study delivers insight into the cosmetic tourism decision-making process, and the factors impacting choices here in terms of the destination, medical doctor, and medical center. It fur-thermore sheds light on aspects that distinguish cosmetic tourism, including social media and cultural influence. This study theoretically contributes to the development of an appropriate framework for cosmetic tourism. Empirically, its outcomes can be utilized to better understand the exclusivity of cosmetic tourists while improving their experiences, enhancing marketing strategies and the services provided to them. © 2023 Cognizant, LLC. All Rights Reserved.Item Tourist satisfaction montenegro : destination management quality indicator(Centar for Quality, 2019) Bulatović, Iva; Stranjančević, AnaContemporary tourists are highly demanding, they look for new experiences and unique sensations, while their satisfaction is an indicator of destination quality. Awareness of the factors of tourist satisfaction is of crucial importance for destination management. This paper examines the satisfaction of tourists on the example of Montenegro. In Montenegro, the tourist satisfaction was not much studied which reflects the originality of this research. Factors of tourist satisfaction represent an indicator of the destination management quality. When critical points of tourist offer are known, it is easier for destination management to create strategic plans and to focus on quality improvements. Research results confirm that the existing resources of Montenegro as a tourist destination are not well designed nor properly exploited and that the tourist offer is incomplete. Authors give recommendations on how to increase the level of tourist satisfaction and how tourist satisfaction can help destination management to ensure quality. © CQM - 2019.Item Integrated model of religious tourism in underdeveloped destinations(Geographical Institute "Jovan Cviji" of the Serbian Academy of Sciences and Arts, 2019) Bulatović, Iva; Stranjančević, AnaThe development of religious tourism in underdeveloped destinations is a quite complex, demanding, and challenging process. This study aims to address the issues related to the management of religious tourism destination and therefore contribute to establishing the professional management structure within the Old Royal Capital of Cetinje as a religious tourism destination. In order to facilitate future planning and organization inside and outside the destination, an integrated model of religious tourism development that can be applied in all the destinations in an early stage of their development or in undeveloped destinations is proposed. For the purpose of this paper, the attitudes of local people regarding the current development of religious tourism in the area of Cetinje (Montenegro) were explored. The total number of 161 residents was examined using a questionnaire method. The research results show that religious tourism is not well-developed in this area and therefore it is necessary to define precise instructions for developing a tourism product of this type. Based on the research findings, mission, vision, and strategic goals for the sustainable development of religious tourism in Cetinje were defined. © 2019, Geographical Institute "Jovan Cviji" of the Serbian Academy of Sciences and Arts. All rights reserved.