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Browsing by Author "Ahmad, Norita"

Browsing by Author "Ahmad, Norita"

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  • Ahmad, Norita; Maarof, Fariedah; Elshareif, Elgilani Eltahir; Opulencia, Jade (Springer, Cham, 2017)
    This research focuses on developing a standard benchmarking tool and database that can be used by SMEs in the UAE to evaluate themselves against their competitors. The project presents an adaptation of an existing tool, ...



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