Department of Communication and Media

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http://hdl.handle.net/20.500.12519/621

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Arcaboard: An Overview of the SElectromagnetic HoverBoard
(Institute of Electrical and Electronics Engineers Inc., 2023) Al-Madi, Nagham; Al-Madi, Mohammad; Alzyadat, Wael; Mariah, Khulood Abu; Al-Khateeb, Ahmed; Al-Madi, Fanan
Branding cancer research institutions through social media platforms
(Bastas, 2023-04) Medina-Aguerrebere, Pablo; Medina, Eva; Gonzalez-Pacanowski, Toni
Cancer research institutions resort to social media platforms to reinforce their relations with stakeholders and promote their brand. Nevertheless, they face several challenges: strict legal frameworks, patients’ new demands, and the development health technology. This paper aims to analyze how cancer research institutions manage social media platforms, as well as their corporate websites, for branding purposes. To do that, we conducted a literature review about cancer hospitals’ corporate communication strategies on these platforms; and then, we resorted to 48 indicators to evaluate how the top 100 cancer research institutions in the world managed their corporate websites, as well as their corporate profiles on Facebook, Twitter, and YouTube, for promoting their brand. We concluded that these organizations should use social media platforms to explain their brand architecture, develop a corporate website based on a public health approach, and describe their social engagements in a clearer way. Finally, we recommended three managerial initiatives for these organizations: creating an in-house communication department employing experts in communication and public health, conducting an intellectual reflection about the company’s brand genealogy, and integrating oncologists and nurses in the company’s corporate communication initiatives carried out on social media platforms. © 2023 by authors.
Branding hospitals on social media through health professionals
(Equinox Publishing Ltd, 2019) Aguerrebere, Pablo Medina
Hospitals are facing a constantly changing context in which patients are becoming more demanding, public health education initiatives are regarded as increasingly important and hospital business models have to take account of constantly developing medical technologies. In order to better interact with internal and external stakeholders, hospitals try to reinforce their corporate communication strategies as well as their brand reputation by means that include using social media platforms. This literature review paper aims to better understand why health professionals have the potential to play a key role in hospitals’ branding initiatives through social media. First, I report the findings from studies of concepts related to corporate communication, branding and the connection between social media and personal branding; and, second, I propose a communication model – what I call the PMA branding model – to help hospitals build a brand reputation based on health professionals’ participation in corporate communication initiatives led by hospitals on social media. The paper concludes by showing that the PMA branding model consists of organisational tools based on a rigorous methodology that will help health professionals participate in branding initiatives led by the hospital through these platforms. Copyright © 2020 Equinox Publishing Ltd.
Can ChatGPT improve communication in hospitals?
(El Profesional de la Informacion, 2023-03-01) Santandreu-Calonge, David; Medina-Aguerrebere, Pablo; Hultberg, Patrik; Shah, Mariam-Aman
Hospitals’ use of communication is a crucial aspect of patient care, yet medical material is often hard to read and understand for patients. Issues related to lack of standardization, use of jargon, reliance on outdated technology, poor coordi-nation between health personnel, and shortage of healthcare workers lead to miscommunication, delays, and errors in patient care. By improving communication, hospitals can improve patient care and outcomes, and perhaps lower costs. This opinion piece compares current communication methods with the use of ChatGPT technology to explore whether ChatGPT can improve the efficiency and accuracy of communication in healthcare settings and, hence, improve patient care. While natural language processing (NLP) tools such as ChatGPT and other artificial-intelligence-generated content (AIGC) have tremendous potential to be very useful in healthcare, they should not be solely used as a substitute for humans and should therefore be used with caution. © 2023, El Profesional de la Informacion. All rights reserved.
Compressed feature vector-based effective object recognition model in detection of COVID-19
(Elsevier B.V., 2022-02) Chen, Chao; Mao, Jinhong; Liu, Xinzhi; Tan, Yi; Abaido, Ghada M; Alsayed, Hamdy
Contextual differences in relation to attitudes and understanding of workplace bullying in New Zealand: Insights from the Hospitality and Education sectors
(Wolters Kluwer, 2018) Forsyth, Darryl; Alhaseny, Sokaina; Catley, Bevan
COVID-19: Virus or Viral Conspiracy Theories?
(BiomedGrid LLC, 2020-03-16) Abaido, Ghada M.; Takshe, Aseel A.
A novel coronavirus called SARS-CoV2 has attracted considerable attention in the past three months, unlike its sisters the Middle East Respiratory Syndrome (MERS) and Severe Acute Respiratory Syndrome (SARS), and the disease it causes has been termed “coronavirus disease 2019” (COVID-19). The mortality rate of COVID-19, however, is lesser than that of SARS and MERS. Then why does COVID-19 seem to be a scarier pandemic than any before? Is it a serious virus outbreak or a sort of violence that has perpetrated across communities? The outbreak of the virus itself feels like it’s happening in your own home. This article attempts to understand the reasons for the widespread attention received by COVID-19. To do so, it briefly presents what is known so far about the SARS-CoV2 virus. After that, it explores whether the media has played a role in the widespread and perhaps exaggerated attention directed at COVID-19. At the dawn of 2020, several pneumonia cases were reported in the city of Wuhan, China, that were caused by a novel coronavirus.
Cyberbullying on social media platforms among university students in the United Arab Emirates
(Routledge, 2020-12-31) Abaido, Ghada M.
With the increased utilization of the internet and social media platforms, it is not surprising that youth are using these tools to inflict harm upon each other. Previous studies have outlined the negative impacts of cyberbullying, yet few research studies have been conducted in Arab communities examining its different forms and characteristics. Reporting incidents of cyberbullying is also a big problem, considering the social and cultural constraints of these societies. The purpose of this paper is to explore the pervasiveness of cyberbullying among university students in an Arab community, its nature and venues, and their attitudes towards reporting cyberbullying in contrast to remaining silent. Data were collected from 200 students in the UAE. 91% of the study sample confirmed the existence of acts of cyberbullying on social media with Instagram (55.5%) and Facebook (38%) in the lead. Calls for smartphone applications, stricter legal actions and proactive measures are discussed. © 2020, © 2020 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
Digital Reputation Management in American Cancer Hospitals: A Proposed Model
(Polish Communication Association, 2022-03) Aguerrebere, Pablo Medina; Medina, Eva; Pacanowski, Toni Gonzalez
Cancer patients face complicated situations from an emotional, social and physical perspective. Hospitals help them through implementing corporate communication initiatives based on social media platforms. This win-win relationship allows hospitals to reinforce their brand reputation. This paper aims to better understand how cancer hospitals manage social media platforms for enhancing their brand as well as their relationships with stakeholders. To do that, we carried out a literature review about corporate communication in health organizations, as well as a content analysis about how the top 100 American cancer hospitals managed their corporate website as well as their corporate profile on Facebook, Twitter and YouTube for branding initiatives. Finally, we proposed the Reb Model for Branding Cancer Hospitals. We concluded that thanks to social media, cancer hospitals can reinforce their brand because these platforms allow them to promote human values, improve their internal processes and become a true source of scientific information. © 2022 Polish Communication Association. All rights reserved.
Exploring Youths’ Perceptions Of (In)Tolerance In The United Arab Emirates
(Gyandhara International Academic Publications, 2020-05) Abaido, Ghada M.
Purpose of the study: This paper aims to explore how youth perceive the meaning of social, cultural, and religious tolerance in the United Arab Emirates as a multicultural, multi-ethnic society. Methodology: Data were collected using a survey conducted with 400 participants from different nationalities living and studying in UAE universities representing over 40 different nationalities. Main Findings: The study reveals that the roots of tolerance have historically been embedded in the UAE through various societal, geographic, religious, and economic factors. Findings revealed that 70.5 % of the sample expressed the belief that the UAE is a relatively tolerant society, whereas 29.5% believe that more efforts need to be made to instill values of tolerance, inclusion and acceptance. Surprisingly, more than half the respondents (53.5%) stated that they were unaware of the existence of a Ministry of Tolerance in the UAE. Implications: The topic of tolerance and intolerance has been a research area of interest in several countries but rarely raised in the Arab region. Many misconceptions have surrounded the meaning of tolerance especially in a region that has witnessed several social and political turbulences. Originality/Novelty of the study: Limited or no studies have been conducted towards understanding and conceptualizing tolerance in the Middle East and Gulf Cooperation Council societies. Since 2019 was announced as the Year of Tolerance, it was significant to investigate this nationwide initiative and its impact on the 200 different nationalities living in the UAE. © Abaido.
Government failure or irresponsible residents? Framing Detroit’s water shutoffs before and during the COVID-19 pandemic
(SAGE Publications Ltd, 2022-03) Mesmer, Kelsey; Frazier, Darryl; Burgess, Scott
This content analysis of news stories about the Detroit water shutoffs sought to understand how the ongoing water crisis is framed in local Detroit newspapers—as a human rights issue, or in relation to the city’s financial burden. Using a deductive framing approach, we paid special attention to the frames used within stories and whether articles contained context related to the water shutoffs, specifically about health implications. We paid particular attention to how the focus on health implications changed in response to the COVID-19 pandemic in 2020. Results showed that stories about the water shutoffs often included an economic consequences and responsibility frame which put the blame for the water shutoffs on the city’s government and simultaneously called for the city to step up and fix the problem. Very few news articles focused on the human element of the story, with only a small fraction of the stories including the voices of residents living with no water or focusing on the health implications for those without running water in their homes. These findings led us to make strategic recommendations for reporters covering the water shutoffs in Detroit and similar areas. © 2022 NOND of AEJMC.
Guardians of humanity: how angels are portrayed in Islam
(PalArch Foundation, 2021) Abaido, Ghada M.; Attaweya, Passant G.
The concept of angels is pivotal and holds a very strong place in Islam. This is because faith in the unseen world that Allah created is an essential element and one of the six articles of faith. A Muslim’s faith would be deemed incomplete without a belief in the existence of angels and other articles of faith such as the belief in Allah, his holy book, all his prophets and messengers, in the day of judgement and in fate and destiny. Believing in such transcendental and metaphysical beings has been a vital characteristic of faith, not just in Islam but in various other religions as well. While angels perform crucial roles in Islam and act as the messengers between the human realm and the unseen world, their perception remains of an enigmatic and obscure nature to many. Through readings of previous literature and the Holy Quran, this research paper discusses and analyses the concept of angels in Islam. In doing so, it aims to specify several aspects of angels—creation, characteristics, duties, names—many of which have been subject to confusion. © 2021 Ghada M. Abaido, Passant G. Attaweya.
Here’s What to Know About Clickbait: Effects of Image, Headline and Editing on Audience Attitudes
(Routledge, 2020-07-16) Vultee, Fred; Burgess, G. Scott; Frazier, Darryl; Mesmer, Kelsey
This experimental study examines responses to three features of news practice: headline style, selection of illustrations, and level of processing applied to the text. The strongest influence on perceptions of quality or credibility come from editing, though the use of stock illustrations has an independent effect on perceptions of writing quality, and the presence of editing also influences whether traditional or clickbait headlines are associated with better memory for story details. News use, Internet use, news source and field of study also influence outcomes. © 2020, © 2020 Informa UK Limited, trading as Taylor & Francis Group.
Hospital brand promotion through interpersonal communication maintained by health professionals on social media
(Blanquerna School of Communication and International Relations, 2019) Aguerrebere, Pablo Medina
The implementation of social media as a corporate communication tool, the new demands of patients, and greater competition between hospitals have led these organizations to rethink their communication strategies. The creation of a reputed brand that helps an organization to reinforce its strategic positioning in the health market has become a strategic priority for all hospitals. This literature review paper aims to analyze the impact on hospital brand construction of the interpersonal communication between health professionals and the organization's stakeholders in social media. This paper proposes a model of brand building based on the interpersonal communication carried out by these professionals in social media, and concludes that hospitals that want to build a reputed brand must take economic and management measures, implement communication plans and promote collaboration between health professionals and corporate communication experts. © 2019 Blanquerna School of Communication and International Relations. All rights reserved.
Managing Social Media for Making Cancer Hospitals’ Brands More Human: A Proposal Model based on a Literature Review
(Review of Communication Research, 2023) Aguerrebere, Pablo Medina; Medina, Eva; Pacanowski, Toni González
Managing social media constitutes a challenge for cancer hospitals: internal processes, quality information, and the role of employees. These organizations resort to social media to enhance their relations with stakeholders and promote their brands at the same time. This paper analyzes how cancer hospitals could use social media to associate their brands with human values (patients’ rights, honesty, integrity, kindness, compassion), and become more credible institutions. To do that, we conducted a literature review on cancer hospitals’ communication initiatives on social media: we considered three databases, four keywords, and six inclusion/exclusion criteria to gather papers published on this topic between 2011 and 2020. We identified 114 papers. Based on that, we developed the PET Branding Model, an online communication model that these hospitals can implement to associate their brands with human values. We concluded that cancer hospitals need to implement a Social Media Unit that employs people from different professional backgrounds and work according to protocols; prioritize a public health approach focused on satisfying stakeholders’ needs in terms of information; and train the hospital’s employees on how to use social media professionally © This work is licensed under the Creative Commons Attribution-NonCommercial-3.0 Unported License
Online reputation management by cancer hospitals: A systematic literature review in the USA and Spain
(El Profesional de la Informacion, 2020) Medina-Aguerrebere, Pablo; Gonzalez-Pacanowski, Toni; Medina, Eva
Cancer hospitals manage social media platforms in a professional way to improve their relationships with internal and external stakeholders and reinforce their corporate brand. To do so, they need their health professionals to be involved: these professionals become brand ambassadors able to influence society. Nevertheless, they face different challenges: legal issues, new patients’ demands, privacy-related matters, or the difficulty of disseminating scientific content. This literature review paper analyzes how cancer hospitals manage their social media platforms to improve their reputation. To do this, we carry out a systematic literature review focused on papers published in the USA and Spain, based on the Salsa framework proposed by Grant and Booth (2009). We then define an online corporate communication model allowing cancer hospitals to improve their reputation through Facebook, Twitter, and YouTube (MedPac Model for Building Cancer Hospital Brands). The paper concludes that this model is useful for cancer hospitals because it prioritizes persons (brand ambassadors) rather than companies, focuses on scientific and emotional content rather than business information, and is based on human values. © 2020, El Profesional de la Informacion. All rights reserved.
Online reputation management in Spanish cancer patients' associations: a proposal model
(Universidad de Alicante, 2022) Medina-Aguerrebere, Pablo; González-Pacanowski, Toni; Medina, Eva
Cancer patients' associations have become valid public health players because they help patients to face this disease from physical, emotional and social perspectives. Some of these associations resort to social media platforms not only to improve their relationships with patients, but also to promote their own brand. This paper seeks to understand how Spanish cancer patients' associations manage their social media platforms to promote their brand. To do that, we conducted a literature review about health communication; we considered 48 indicators to analyze how 107 associations belonging to the Spanish Group of Cancer Patients (Gepac) managed Facebook, Twitter, Youtube and their corporate website for branding initiatives; and we proposed a communication model for branding cancer patients' associations on these platforms (MedPac Model). We concluded that Spanish cancer patients' associations prioritize medical information but not brand-related elements, they lack the economic and human resources to produce a quality content, and they have not yet implemented a true corporate communication approach. © 2022 Pablo Medina-Aguerrebere, Toni Gonzalez-Pacanowski, Eva Medina.
Post-traumatic Mental and Physical Consequences of Frontline Reporting in the MENA Region
(Bentham Science Publishers, 2022) Chadli, Lakhdar; Haq, Farooq Muhammad; Okasha, Ahmed; Attou, Rafik
Background: A current need in journalistic frontline work is to understand the potential psychological and physical traumatic consequences that may result from on-duty appointments. Journalists are active in frontline zones to report on conflicts, crises, and natural disasters. In the Middle East and North Africa (MENA) region, reporters are not equipped or trained mentally or emotionally to handle stressful events. Most journalists suffer from certain degrees of post-traumatic mental and physical disorders associated with their frontline duties. Objective: The objective of this exploratory study is to provide comprehensive insights into challenges faced by journalists reporting in conflict zones in the MENA region. Methods: This research study is based on a qualitative research approach where data was collected by directly interviewing eight journalists who have covered frontline conflicts and disasters in the MENA region. The collected qualitative data was analysed by conducting a thematic analysis to appreciate emerging categories. The ontology of critical realism was adopted to recognise the real feelings and experiences of the responding journalists. Results: This original study presents six themes emerging from the data and researcher triangulation. The health and social issues in MENA are found to be most critical for high-risk reporting. Conclusion: Amidst the psychological and physical problems, all journalists did not give up their jobs or ask for privileges. Media houses could consider a more robust training plan based on health and safety to prepare these journalists. © 2022 Chadli et al.
Promoting Health Brands through Social Media. A Quantitative Analysis about the World’s Best Cancer Hospitals
(Servicio de Publicaciones de la Universidad de Navarra, 2022) Aguerrebere, Pablo Medina; Medina, Eva; Pacanowski, Toni González
Cancer hospitals enforce different initiatives to accelerate digital transformation, such as mobile health or artificial intelligence. Nevertheless, some health professionals are not willing to adopt these technologies. In order to change some employees’ perspectives, these hospitals resort to social media platforms. This paper aims to evaluate how the worlds’ best cancer hospitals manage social media platforms, as well as their corporate website, with the aim of disseminating brand-related content and reinforce their reputation. Therefore, we reviewed literature on cancer hospitals’ corporate communication strategies, brand, social media platforms and online patient communities. We then resorted to 48 quantitative indicators to analyze how the 200 best cancer hospitals in the world managed Facebook, Twitter and YouTube, as well as their corporate website, for branding purposes. In order to identify the 200 best hospitals, we explored the World’s Best Specialized Hospitals 2021, an annual ranking published by Newsweek and Statista. The 48 indicators covered different elements concerning the hospitals’ identity and communication activities, as well as patient engagement on social media platforms. Our quantitative analysis proved that most cancer hospitals had a corporate website (70.5%) as well as a profile on Facebook (74%), Twitter (74.5%) and YouTube (67.5%). Nevertheless, most of them did not respect the 48 key performance indicators. Finally, we proposed three main conclusions: a) cancer hospitals should establish a Corporate Communication Department employing different experts in communication, health and big data; b) they should promote an integrated corporate communication approach; and c) they should implement brand ambassador programmes. © 2022 Communication & Society ISSN 0214-0039 E ISSN 2386-7876.
Promoting Health Education through Mobile Apps: A Quantitative Analysis of American Hospitals
(MDPI, 2022-11) Medina Aguerrebere, Pablo; Medina, Eva; Gonzalez Pacanowski, Toni
Using mobile apps as a corporate communication tool helps hospitals to improve their health education initiatives. This paper aims to analyze how these organizations can use mobile apps to implement health education initiatives addressed to patients. To achieve this, we conducted a literature review (health education, mobile apps, role of doctors and patients), and we resorted to using 38 quantitative indicators to evaluate how the 100 best hospitals in the United States manage mobile apps for implementing health education initiatives addressed to patients. Our results prove that 95% of hospitals displayed general mobile apps for patients, but just some of these organizations proposed mobile apps for patients suffering from non-communicable diseases, including: heart diseases (9.47%), cancer (7.37%), chronic respiratory diseases (3.26%), and diabetes (3.16%). We concluded that hospitals should create a department specializing in designing mobile apps that are adapted to patients’ medical and social needs, and that are also consistent with public health priorities. © 2022 by the authors.

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