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Browsing MITGov by Subject "Big Data"
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Item An Architectural Model for Integrating Big Data in Educational Information Systems(Springer Science and Business Media Deutschland GmbH, 2024) Redouane, AbdesselamWe live in an era of big data that has overwhelmed most of our society and organizations. Companies would benefit from this big data, but information systems that support companies hamper its use. In this paper, we present an architectural model for integrating big data into educational information systems. The model is based on the urbanization paradigm that city planners use when creating new cities or renovating existing ones. The model is illustrated at two levels of architecture, highlighting the refinement from one level to the next using the urbanization paradigm. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.Item Impacts of Big-Data Technologies in Enhancing CRM Performance(Institute of Electrical and Electronics Engineers Inc., 2020) Taleb, Nasser; Salahat, Mohammad; Ali, Liaqatbig data is a hot business topic today. In business organizations, customer-relationship management (CRM) is an important pillar to achieve competitive advantages. Big data refers to practices of integrating big data into an organizational CRM process to achieve the objectives of improving and sustaining customer service. The alternative goal of big data is to combine internal CRM data with customer behavior and buying patterns from the environment external to the organization. Several tools exist that can integrate big data with other CRM data to improve customer analysis and understand buying behavior and patterns. This paper reports research evaluating the role of big-data technology in enhancing the effective use of CRM. Research proves that data's predictive model is enhanced by analyzing customer buying patterns. Issues and challenges related to the implementation of big data are discussed and benefits of appropriate implementation of big-data technologies are highlighted. The research further demonstrates some tangible benefits of implementing big-data technologies in CRM. © 2020 IEEE.