Browsing by Author "Rasekh, Nazanin"
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Item Advertising literacy measurement scale from students' perspective(preprints.org, 2021) Rasekh, Nazanin; Ghasemi, Hamid; Mataruna-Dos-Santos, Leonardo Jose; ABdolmaleki, Hossein; Soheili, BehzadAlthough advertising literacy leads to critical thinking in the face of advertising, but so far, no action has been taken in Iran regarding a tool to measure this type of literacy. And after the investigations, it was determined that although much research has been done on advertising, but the lack of appropriate measurement tools to measure the level of advertising literacy is clearly evident. Therefore, this research provides a valid tool for measuring advertising literacy from students' perspective. In this study, referring to the dimensions of advertising literacy from the perspective of Malmelin (2010) and the views of related professors, a questionnaire was developed and to determine the validity of the structure, confirmatory factor analysis was used. In this study, the statistical population was high school students, considering the impact of advertising in this age range; finally, a tool with four dimensions of informational literacy, aesthetic literacy, rhetorical literacy and promotional literacy was obtained. According to the confirmation of this tool in the present study, it can be used to examine the status of items, their order and prioritization from the perspective of the mentioned population.Item Sport Management Education(Andisheh Ara Publishing Books, 2021) Ghasemi, Hamid; Mataruna-Dos-Santos, Leonardo Jose; Jaberi, Akbar; Rasekh, Nazanin; Izadparast, LeilaSport management is a field of education concerning the professional, athletic, educational, and recreational sport. Some examples of sport managers include managers who are active in areas such as sport clubs, college sport, leisure, sport marketing, sport communication, sport event, sport facility, sport economic, sport finance and sport information. Indeed, sport phenomenon provides numerous entertainment and business opportunities in the world, therefore, sport managers have an important role in the peaceful coexistence of players, fans and coaches. Sport management is a broad and knowledge-based field, and sport managers should be able to recognize and apply this knowledge efficiently. For this purpose and the training of specialized sport managers, “sport management education” was considered. This book is going to provide guidelines about sports management education for those who are engaged in this area. - Book back cover