Browsing by Author "Range, Daniel"
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Item An Analysis Safe Protocols Employed in Professional Male Soccer and the Impacts of the COVID-19 Pandemic on the 2020 Brazilian Championship(MDPI, 2021-12-02) Mataruna-Dos-Santos, Leonardo Jose; Albuquerque, Pedro da Gama Roberto de; Vasconcellos, Gabriel de Almeida; Nascimento, Rodrigo Mendonça do; Cavalari, Nadine Tonelli; Range, Daniel; Guimarães-Mataruna, Andressa Fontes; Ortiz-Silva, BiancaThe COVID-19 pandemic directly reached and impacted upon elite sports and caused the postponement of sporting events globally. In order to enable the return of activities, protocols were created with recommendations to prevent the transmission of COVID-19. The objective of this work is to analyze and compare the safe return protocols of major football leagues and associations to those of the Brazilian Championship, as well as to survey the numbers of COVID-19 outbreaks in clubs that competed in the 2020 Brazilian Championship Series A. The documentary research was carried out through the analysis of articles published on open-source football league and federation websites. National and international return protocols were verified, as well as the documenting of isolated cases and outbreaks of COVID-19 in the Brazilian Championship. In the Brazilian Championship, the return to play occurred at a time when COVID-19 case numbers were rising, a fact that, together with the decentralization of the match cities, was likely linked to the number of positive cases. A total of 302 positive cases of COVID-19 were identified in 14 outbreaks during the competition. Therefore, this work identifies good practice and underscores the need to reassess and refine the protocols to minimize the impacts of COVID-19 going forward. © 2021 by the authors. Licensee MDPI, Basel, Switzerland.Item Data-Driven Market Segmentation: The Case of Medical Tourists in Lebanon(University of Zagreb, Faculty of Economics and Business Zagreb, 2023-06-09) Noaman, Samar Billi; Jabbour, Mazen; Range, Daniel; Mataruna-Dos-santos, LeonardoPurpose – This research aims to obtain an in-depth understanding of medical tourists’ segments and the variations that exist within them as tourists and patients. Design/Methodology/Approach – A data-driven segmentation approach using the two-step cluster analysis technique was applied on a sample of 212 participants visiting Lebanon for medical purposes. The research instruments combine travel motivation variables, along with socio-demographic, geographic, and behavioral characteristics. Findings and implications – The results identified two distinct segments: “the international patients” and “the elective medical tourists.” The delineated segments have significant implications for scholars, allowing them to understand the profile of tourists and their associated motivations and behaviors better. They can guide medical tourism service providers, marketers, and destination managers in providing specific medical tourism products and services that meet the expectations of each segment. Limitations – Limitations were experienced during the data collection process due to a lack of collaboration and prompt responses by some medical centers, as well as the political and economic contexts of Lebanon that discouraged tourism inflow. These limitations prevented the researchers from obtaining a larger sample size. Originality – There is limited understanding of medical tourists and their diversities in medical tourism literature to date. This study addresses the gap by proposing a new segmentation method in the field of medical tourism that delineates segments by investigating medical tourists’ travel motivations in line with their characteristics. © 2023, University of Zagreb, Faculty of Economics and Business Zagreb. All rights reserved.Item The Implications of Streaming and Online Viewing for Sports Advertising and Sponsorship(Animus Nutus S.r.l., 2021) Range, Daniel; Mataruna-Dos-Santos, Leonardo JoseEvery year the NFL Superbowl is the most watched sporting event in the United States and attracts large audiences across the globe. For many Americans it is the only sporting event which they watch live. However, the Superbowl is not immune from an emerging trend which sees viewing figures, as traditionally recorded by TV networks, being in decline. In real terms the TV viewing figures for the 2021 Superbowl were the lowest since 2006 but, with regards to TV ratings, the 2021 Superbowl was the lowest rated since 1969. Other major sporting events in the US, including the World Series of Baseball, Indy 500, Kentucky Derby, Stanley Cup Finals and NBA Finals have seen similar, and in some cases, larger declines in ratings and viewers. Though the COVID-19 pandemic played some role in these figures, they are part of a longer, pre-pandemic trend. While this decline in traditional viewing figures is occurring, record numbers of people are streaming these events and watching them online. The 2021 Superbowl was the most streamed ever with 5.7 million people legally watching online. The figures for those watching illegal or unauthorised streams is not recorded. The largest decline in viewers was from the 18-40 year old demographic groups and this is a age group which is also the most likely to identify as “cord cutters” and who are most likely to consume media online through streaming services as opposed to traditional TV and cable packages. This suggests that the drop in TV viewers and the rise of those watching online is related and that a switchover in viewing mediums is taking place. The FOX TV network generated $425.6m of advertising revenue from the 2020 Superbowl alone. This equates to $5.6 per 30 second advertising slot. Using the NFL and the United States as a case study, this paper explores the implications of viewers switching from traditional broadcasting mediums to online streaming and the impact that this may have on sports advertising and sponsorship across the globe.Item Measuring and Monitoring Sustainability in Listed European Football Clubs: A Value-Added Reporting Perspective(MDPI AG, 2020-12-01) Faccia, Alessio; Mataruna-Dos-Santos, Leonardo Jose; Helù, Hussein Munoz; Range, DanielAll sports have their roots and connection in some way to the Olympic spirit, and therefore fall within the vision and mission of the Olympic Committee, which has a central aim of “building a better world”. This is a fundamental value of the Olympics and sustainability is a “working principle” of this. This research analyses the performance of professional European football teams that are publicly listed on stock markets, analysing their income statements and factoring in how the value-added perspective is impacting professional sport. The methodology we use considers the sustainable contribution of the distribution of added value. The Value-Added Statement is considered as a part of broader Corporate Social Responsibility (CSR), which can be traced back as a concept to the late 1970s. It is still in widespread use and is regarded as being both a credible and a tested measure. In this paper, the authors apply a slightly modified and simplified version of this value-added approach to all publicly listed European football clubs and use these as a proxy for wider professional sport. This research demonstrates that, although most professional sports clubs are profit-oriented, the distribution of wealth generated by the added value is unbalanced. In most cases, at least in financial terms, the data shows shareholders are the most disadvantaged, whereas athletes are the most rewarded. © 2020 by the authors. Licensee MDPI, Basel, Switzerland.Item TIFL Games in the Arab world: How the Baby Olympics is used as a pathway for sport promotion and Olympic education?(University of Alicante. Faculty of Education, 2021) Mataruna-Dos-Santos, Leonardo Jose; Khan, Mohammed Sayeed; Al-Shibini, Mohamed Ahmed Haamed Mahmoud Sayed Ahmed Abdelwahab; Al-Katheeri, Sara; Ali, Amna Mohamad; Range, Daniel; Milla, Asli CazorlaIn the Middle East and North African (MENA) region, the Arabic term ‘tifl’ is used to refer to both baby and child. The aim of this research study was to understand the motives of the National Olympic Committees (NOCs) of the MENA region to invest, organise and promote the ‘Tifl Games’, also known as ‘Baby Olympics’. The toddlers compete for the ultimate prize in various sport events which try to embody the core Olympic values of excellence, respect and friendship. The situational analysis methodology based on qualitative data after the digital review of the events was utilised for the study. The NOCs of the MENA region were observed through the official websites, social media channels (YouTube, Facebook, Instagram, LinkedIn, and Twitter), news and digital reports. The results show that the opportunity to develop consumer engagement and future talent identification are the main reasons for the organisation of the events. The existence of misconceptions in the MENA region regarding the practise of sports by toddlers was also highlighted in this study. The lack of elite athletes or high-performance sports programmes opened a new door to promote the message of Olympism for the youth generation. The conclusions alert that it is necessary to avoid the precocious training or competition in early age stages. Unconventional training regimes coupled with the inhumane treatment the young athletes are subjected to shed light on the great lengths some countries are willing to go to claim supremacy in the sporting arena. The ‘Tifl Games’ are an excellent opportunity for sport participation, sport promotion and Olympic education in a region with a deficit of sport for development though care should be taken by the NOCs to protect the human rights, adhere to the child protection policy and avoid exploitation of the young athletes. © Faculty of Education. University of AlicanteItem Would the athletes be in peace in the planet of masks? = Estariam os atletas em paz no planeta das máscaras?(Academia Olimpica de Portugal, 2021) Mataruna-Dos-Santos, Leonardo Jose; Marcon, Giovani; Range, Daniel; Ghasemi, Hamid; dos Santos, Joao Marcus Perelli; Khan, Mohammed Sayeed; Azeem, Mohammad; Faccia, Alessio; da Costa, Fabiano Swinerd Gomes; Petersen-Wagner, RenanThis present chapter debates the dilemma about a planet living a dichotomy about using or not masks to get protected from COVID-19 contamination during the pandemic. The discussion presents the adaptation of an appropriate model of behaviour change to foster a model of peace promotion in sports.