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Browsing Marketing by Author "Medhekar, Anita"
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Item The benefits of applying GIS in spiritual tourism management and promotion(IGI Global, 2018) Haq, Farooq; Medhekar, AnitaThe main contribution of this chapter is to critically discuss the benefits of applying geographic information systems (GIS) as a tool for management and promotion of spiritual tourism circuits (STC) and ST destinations. This research-based chapter also examines the extent to which GIS can be used in spiritual tourism management and promotion, proposes a model for the use and benefits of GIS in spiritual tourism management and promotion in India and Pakistan, and proposes GIS connected STC. This chapter identifies the socio-economic and business benefits of applying GIS to spiritual tourism circuits (STC). In this research, the spiritual tourism product is exclusively based on spiritual place, sites, or destinations, which is also called spatial or geographical data. © 2018 by IGI Global. All rights reservedItem Branding heritage tourism in Dubai: A qualitative study(Akdeniz University Publishing House, 2021) Haq, Farooq; Seraphim, Joanna; Medhekar, AnitaThis qualitative paper explores tourism branding for Dubai to develop brand differentiation based on factors influencing heritage tourism. Data was collected through direct interviews with relevant tourists and tourism experts. The paradigm of critical realism was adapted to analyze the data with thematic analysis by extracting related themes. Five emerging themes have been identified: perception of brand authenticity in heritage tourism, Dubai’s tourism offerings, heritage branding, marketing suggestions, and heritage tourism valorization. Research outcomes present a strategy for brand marketing Emirati heritage tourism as new strategic advances in tourism management. Practical implications suggest that heritage tourism can achieve brand differentiation among heritage tourism destinations by leveraging authenticity and modernity. This paper contributes to the theory of tourism marketing and management, with the unique case of branding Dubai as part of UAE heritage tourism, by adopting brand communication, brand identity, brand positioning, and brand personality strategies. © 2021 Akdeniz University Publishing House. All rights reserved.Item Cross-Border Cooperation for Bilateral Trade, Travel, and Tourism: A Challenge for India and Pakistan(IGI Global, 2022-01-01) Medhekar, Anita; Haq, FarooqCross-Border Cooperation (CBC) is described as collaboration with neighbouring countries sharing land or sea borders to cooperate to reduce poverty and inequality among people, and improve living standards for sustainable development of the regions. European Union key objective has been CBC model where bordering countries in balanced partnership, have equal say in program decision-making process for sustainable development to meet common goals. The three factors essential for CBC clearly defined goals, promotion of political transparency, and promotion of connectivity and communication are correlated with the four levels of CBC implementation and public-private-partnerships. This chapter examines the challenge and significance of cross border cooperative relationship between India and Pakistan to disarm and have peace, for achieving 17 sustainable development goals in bordering conflict regions between the two countries for socio-economic progress and prosperity of the millions of people living in South Asia. © 2022 by IGI Global. All rights reserved.Item The economic effects of spiritual tourism in India and Pakistan(IGI Global, 2017) Haq, Farooq; Medhekar, AnitaThis conceptual study builds on the argument that urbanisation is driving economic development and innovation in various industries including tourism. One of the recently recognised innovation in tourism is the business of spiritual tourism. This chapter is based on a study on spiritual tourism in India and Pakistan as an innovation linked with urbanisation of tourism. The aim of this chapter is to present the link between economic indicators that are associated with urbanisation of spiritual tourism based on people, places and events. The discussion analyses the economic perspectives of tourism urbanisation in literature review and provides an understanding of spiritual tourism as a tourism innovation. Findings of this research indicate five economic indicators with respect to spiritual tourism as a tourism innovation. Future research direction highlights need for an empirical study with spiritual tourists in India and Pakistan to ascertain urbanisation effect on spiritual tourism innovation. © 2018, IGI Global. All rights reserved.Item Halal branding for medical tourism : case of Indian hospitals(IGI Global, 2014) Medhekar, Anita; Haq, FarooqThis chapter explores the emergence and development of Halal branded hospitals and medical facilities as a product of Medical Tourism for Muslim patients around the world and in India. Halal tourism is a sub-category of spiritual tourism, where one has to abide by the Sharia law to satisfy Muslim customers. The main objective of the chapter is to focus on a niche category of halal medical tourism, where Sharia rules are followed to attract the medical tourist mainly from Islamic countries. This chapter also proposes a typology of Muslim medical tourist's cultural sensitivities and recommends branding and certifying Halal Medical Tourism hospitals, healthcare facilities, pharmaceuticals, products, and services to attract Muslim patients, and provides challenges and opportunities with future research directions. The case studied in this chapter is of the Global Health City, the first Halal Certified Medical Hospital facility in Chennai, India. It presents a model for halal branding of Indian Medical Tourism based on the halal decision-making paradigm for Muslim customers designed by Wilson and Liu (2010). The model presented here indicates attitudes of being rational or emotional and elements reflecting affective and cognitive feelings for Muslim patients seeking halal treatment in halal hospitals. © 2015 by IGI Global. All rights reserved.Item Halal branding for medical tourism : case of Indian hospitals(IGI Global, 2018) Medhekar, Anita; Haq, FarooqThis chapter explores the emergence and development of Halal branded hospitals and medical facilities as a product of Medical Tourism for Muslim patients around the world and in India. Halal tourism is a sub-category of spiritual tourism, where one has to abide by the Sharia law to satisfy Muslim customers. The main objective of the chapter is to focus on a niche category of halal medical tourism, where Sharia rules are followed to attract the medical tourist mainly from Islamic countries. This chapter also proposes a typology of Muslim medical tourist’s cultural sensitivities and recommends branding and certifying Halal Medical Tourism hospitals, healthcare facilities, pharmaceuticals, products, and services to attract Muslim patients, and provides challenges and opportunities with future research directions. The case studied in this chapter is of the Global Health City, the first Halal Certified Medical Hospital facility in Chennai, India. It presents a model for halal branding of Indian Medical Tourism based on the halal decision-making paradigm for Muslim customers designed by Wilson and Liu (2010). The model presented here indicates attitudes of being rational or emotional and elements reflecting affective and cognitive feelings for Muslim patients seeking halal treatment in halal hospitals. © 2018 by IGI Global. All rights reserved.Item Is Spiritual Tourism an Innovation in Tourism for India and Pakistan?(Springer Science and Business Media B.V., 2017) Haq, Farooq; Medhekar, AnitaItem Islamic tourism in India and Pakistan : opportunities and challenges(IGI Global, 2014) Haq, Farooq; Medhekar, AnitaThis chapter is based on a study of tourism in India and Pakistan and is associated with Islamic faith and practices in both countries. Islam-oriented destinations in both countries have been marketed as products of heritage, cultural, historical, or archaeological tourism. The aim of this chapter is to present the argument that all tourism destinations linked with Islam in India and Pakistan need to be marketed as Islamic tourism products. This chapter makes a contribution to the theory and practice of tourism, marketing, and Islamic marketing. The discussion in this chapter covers the historical perspective of Islamic tourism in literature review and provides an understanding of halal branding of Islamic tourism in the context of India and Pakistan. Recommendations are provided to governments at local, regional, and national levels, private sector, and the local population to reap benefits from opportunities arising from Islamic tourism. The findings and conclusion of this chapter also attempt to make a social and political contribution by promoting peace, mutual social harmony, and universal spiritual understanding between the people of India and Pakistan for economic prosperity. © 2015 by IGI Global. All rights reserved.Item Strategic indicators of the role of government in developing Dubai as a Medical Tourism Hub(IGI Global, 2019-11-22) Haq, Farooq; Medhekar, AnitaMedical tourism is a growing phenomenon in the Middle East. Dubai is strategically located to competitively attract patients from Islamic backgrounds given the cultural congruence with the Middle Eastern countries for medical tourism. Dubai is famous for its shopping, sightseeing, desert safaris, state-of-the art tourism facilities, and as a melting pot for Eastern and Western civilizations. The government of United Arab Emirates is playing a key role to support the development of Dubai as a medical tourism hub of the Middle East and diversify the oil-based economy in an innovative way. It is developing various niche tourism products and services embedded in the non-oil sectors of the economy by applying the five strategic indicators required to study the role of governments in planning and supporting sustainable tourism. © 2020 by IGI Global. All rights reserved.Item The Economic Impact of COVID-19 on Religious Tourism to the Kartarpur Corridor(Dublin Institute of Technology, 2022) Haq, Farooq; Medhekar, AnitaThe aim of this paper is to analyse the economic impact of the COVID-19 pandemic on religious tourism in the Kartarpur Gurdwara Corridor between the Punjab States of Pakistan and India. The corridor was opened as a peace building initiative 72 years after the partition of India-Pakistan. In November 2019, thousands of Sikh pilgrims visited Kartarpur and Nankana Sahib in Punjab to celebrate the 550th birth anniversary of the founder of the Sikh religion Guru Nanakji, where he spent last 19 years of his life. The Government of Pakistan invested heavily to build the infrastructure facilities for connecting both borders for religious tourism. The two phases of development of Kartarpur created economic opportunities for the growth of bilateral trade, religious tourism, diplomacy, and peaceful relationships. However, the COVID-19 based travel lockdown caused devastating economic impacts on the Kartarpur religious tourism site and related businesses just four months after its opening. This paper highlights the importance of Kartarpur religious tourism and the devastating economic impact from COVID-19 on the niche spiritual tourism-based economy, employment, marketing, and peace associated with Kartarpur. Qualitative content analysis was adopted using quotes from internet sources to reach findings. Some opportunities are highlighted for a better understanding of global health issues, unified efforts to fight the pandemic and mutual support for spiritual tourism development among Indians and Pakistanis. Policy implications suggest that post-COVID-19, public-private partnership is needed to cooperatively plan, develop, and promote religious tourism, build awareness, and cooperate for common resource management for economic benefits. COVID-19 could be a cooperative stimulus for peaceful change through bilateral trade, travel, and tourism plans, based on responsible cross-border tourism for India and Pakistan; to create a mutually beneficial South-Asian economic success story. © 2022 Dublin Institute of Technology. All rights reserved.Item Urbanization and new jobs creation in healthcare services in India : challenges and opportunities(IGI Global, 2017) Haq, Farooq; Medhekar, AnitaUrbanization in developing countries of Asia, Africa, and India is growing at an unprecedented rate. For the last three decades, urbanization has led to migration and concentration of population in urban cities and put pressure on public infrastructure, health, education, and transportation due to population growth. This has caused disparities between the elite and urban-poor in India in terms of shortage of human resources in the public health system, new job creation in the healthcare sector and medical tourism in India in particular and Asian economies engaged in global medical travel business of catering to local and foreign patients. The main contribution of this chapter is to critically discuss the opportunities and challenges faced by public and private hospitals for new job creation in healthcare, due to urbanization and emergence of corporate private hospitals that export health care services in India, followed by policy implications, future research directions, and conclusion. © 2018, IGI Global. All rights reserved.