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Browsing Marketing by Author "Ibrahim, Masud"
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Item Entrepreneurial Orientation among SME Wood Manufacturers in Ghana(Adonis and Abbey Publishers Ltd, 2014-01-01) Ibrahim, Masud; Madichie, Nnamdi O.This study explores the entrepreneurial orientation of Small and medium size enterprises (SME) wood manufacturers in Ghana. Data for the study was obtained through an in-depth interview with the managers of four sampled wood manufacturers in Accra and Kumasi. Findings from the study indicate a strong relationship between the three dimensions of entrepreneurial orientation and competitive advantage in the furniture industry in Ghana. The study concludes that SME wood manufacturers in Ghana are entrepreneurial – i.e. innovative, risk taking and proactive. However, considering that the market is dynamic the study recommends that firms in this industry should constantly update existing competencies and seek new competencies, in order to have a sustained competitive advantage as well as profitability and growth. This paper evaluates entrepreneurial orientation and firm performance among small and medium enterprises from a developing country perspective. © 2014 Adonis and Abbey Publishers Ltd. All rights reserved.Item A reconceptualization of entrepreneurial orientation in an emerging market insurance company(Taylor and Francis Ltd., 2013) Madichie, Nnamdi O.; Hinson, Robert; Ibrahim, MasudThe authors examine how entrepreneurial firms gain competitive advantage and hence entrepreneurial success by optimizing their dynamic capabilities. Using a single case design, incorporating in-depth interviews with key informants within an insurance company in Ghana, the authors attempt to highlight the limitations of an existing model. Their key proposition is that the growth and profitability exhibited in the case study are largely attributable to its ability to leverage its entrepreneurial orientation. They argue, therefore, that despite the ability of the resource-based view to translate into competitive advantage at the firm level, it falls short of longer-term competitive advantages and entrepreneurial success-especially in the financial services sector with homogeneous product offerings. © 2013 Copyright Taylor and Francis Group, LLC.